What to Post Between Releases (and Why It Matters)

Photo by Nathan Dumlao on Unsplash

For indie artists, the weeks between singles or albums aren’t downtime—they’re opportunities. Staying active keeps your fans engaged, draws in new listeners, and builds momentum so that when your music does drop, people are already paying attention. Here are 10 smart post ideas to keep the buzz alive:

1. Behind-the-Scenes Clips
Fans love the process. Share rehearsal snippets, lyric scribbles, or studio outtakes. It shows your dedication and makes followers feel part of the journey.

2. Throwback Performances
Post old gig footage, even if it’s rough. It highlights your growth and reminds fans how long you’ve been putting in the work.

3. Cover a Song You Love
Choose a track from an artist who inspires you. Covers are algorithm-friendly and a way to show taste, talent, and versatility.

4. Fan Interactions
Repost fan art, covers, or DMs (with permission). It creates community and encourages more people to share their support.

5. Life Beyond Music
Share hobbies, books, workouts, or even cooking. It makes you relatable and gives fans more reasons to stick around.

6. Educational Content
Break down your songwriting process, explain gear setups, or share vocal warm-up tips. It positions you as both artist and mentor.

7. Teasers Without Spoilers
Drop cryptic hints—blurred artwork, one line of lyrics, or a muted riff. It builds anticipation without spoiling the surprise.

8. Collaborations & Shoutouts
Tag fellow musicians, producers, or venues you love. Cross-promotion grows your reach and strengthens relationships.

9. Playlist Sharing
Curate a playlist of tracks you’re listening to. It spotlights your influences and gives fans a deeper sense of your sound.

10. Honest Check-Ins
A simple update—how you’re feeling, what you’re working on, or what’s inspiring you. Authenticity keeps people connected.

Posting between releases isn’t filler—it’s the glue that keeps your audience invested in your story. Share moments, stay consistent, and by the time your next track drops, your fans will already be listening with open ears.