Yogurtland, the leading self-serve frozen yogurt brand, announces its second collaboration with the GRAMM-winning Icelandic-Chinese artist, composer, producer and multi-instrumentalist Laufey to celebrate “A Very Laufey Day” on August 24, in honor of her third album, A Matter of Time, launching August 22. This partnership serves as a charming ode to music and flavor, serenading fans with notes of emotional elegance and delicious swirls of the exclusive flavor swirl, “A Berry Laufey Day.”
Yogurtland invites guests to experience its dreamy flavor swirl: “A Berry Laufey Day,” an enchanting harmony of chocolate and strawberry frozen yogurt swirl topped with “Laufberries” (fresh strawberries), inspired by the popular TikTok jazz sensation. The flavor swirl will be available from August 18 to August 31 at participating locations nationwide.
Alongside the limited-time flavor swirl, fans can collect a special-edition Blue Giant Yogurtland Spoon on August 24, available in stores for one day only with a minimum in-store purchase of $15 (maximum two spoons per transaction) at participating locations, while supplies last. Guests are encouraged to share their ‘A Very Laufey Day’ Yogurtland experience on TikTok and Instagram using Laufey’s new album with the hashtags #AVeryLaufeyDay and #Yogurtland.
“Our second collaboration with Laufey marks another opportunity to connect with our guests in a way that’s both fun and meaningful,” said Melissa Luna, Sr. Field Marketing Manager at Yogurtland. “Laufey’s influence on today’s music landscape is remarkable, and we’re excited to celebrate her artistry with an exclusive flavor swirl and the highly anticipated limited-edition Yogurtland Giant Spoon that honors her love for frozen yogurt and the release of her new album.”