Atlanta’s reigning “It Girl,” Dess Dior, returns today with her latest single, “IDC” featuring R&B singer-songwriter BJRNCK. The track delivers a fierce reinterpretation of Field Mob’s 2006 hit “So What” (featuring Ciara), blending nostalgia with a fresh, fearless energy. The result is a bold, female-led anthem about empowerment, self-worth, and walking away from anything that no longer serves you.
Produced by veteran ATL hitmaker OG Parker, “IDC” taps into the ongoing resurgence of sample-driven music, standing out as a confident, modern take on love, detachment, and resilience. Set against a hard-hitting beat and layered with BJRNCK’s smooth, soulful vocals, Dess Dior delivers razor-sharp verses with her signature Atlanta flair, asserting independence and emotional clarity in a digital age.
“This record is about standing on business and knowing exactly who you are,” says Dess Dior. “I didn’t want it to sound soft or passive. I wanted it to feel powerful. BJRNCK brought that same fearless energy to the song. Her voice gave it soul and a sense of control. Together, we made a track that says, ‘I’m not stressing over you. I’m elevating.’”
“IDC” adds another standout to Dess Dior’s growing catalog, solidifying her place as both a music and fashion force. With over 4.5 million followers across platforms, she’s built a loyal fanbase by staying true to her roots while pushing boundaries. Her authenticity, style, and cultural impact continue to set her apart.
The release arrives at a pivotal moment for women in music, as more artists are reclaiming and reimagining samples from the early 2000s to tell their own stories. “IDC” is not just a song, it’s a statement.
A dynamic force in music, fashion, and culture, Savannah, Georgia, native Dess Dior, born Destiny Bailey, is a standout voice in hip-hop’s new generation. Known for her signature style and undeniable presence, she has built a devoted audience of more than 4.5 million followers, including over 2 million on Instagram alone.
Since launching her music career in 2020, Dess has delivered confident and infectious records that empower and inspire, including collaborations such as “Stone Cold” with Mariah the Scientist and “Favourite Girl” with Darkoo. As a standout star of BET+’s The Impact Atlanta, she brings her influence, drive, and authenticity to the screen, forging deeper connections with fans across every medium she touches.
Now, Dess Dior is preparing to release her highly anticipated debut project, marking a major milestone in her evolution as a recording artist. Whether she’s setting trends or setting the tone, Dess continues to shape culture through her sound, style, and vision.