It’s official: MrBeast has broken the record for most views in 24 hours on a non-music video. The YouTube king — whose channel now towers past 174 million subscribers — dropped a video called 7 Days Stranded at Sea and watched the views roll in like waves. After just one day? 46 million views. To put that in perspective, that’s almost half the audience of the Super Bowl. For a guy drinking seawater on a raft.
Jimmy Donaldson (aka MrBeast) called it a dream come true. “I’m living the life I would dream of every night when I was 13,” he posted on X. It’s a classic MrBeast formula: take an absurd challenge, drop a jaw-dropping title, and deliver spectacle with heart. His last few videos have all passed 100 million views, and his Squid Game recreation sits at around 475 million. At this point, he’s not just a creator — he’s a global media empire in a T-shirt.
And sure, it’s not technically “music,” but MrBeast’s view count is proof that spectacle is the new pop. A floating survival story with a billion-dollar attention span. A thumbnail that fuels group chats. A challenge that turns into a milestone. The most-viewed YouTuber just added another trophy to the shelf — and he’s not even dry yet.