NUK, the #1 hospital-trusted brand for feeding , is teaming up with beloved early childhood educator and entertainer Ms. Rachel™ to launch a new line of Sippy Cups crafted to help little ones gain confidence and independence as they transition from bottle to cup. With over 70 years of experience designing the highest quality baby care and feeding products, this partnership continues to reinforce NUK’s commitment to support baby’s natural development. Every step of the way.
“NUK has always focused on creating products that help parents and caregivers navigate important transitions with confidence,” said Tatia Mueller, Director of Brand Marketing, Baby Care at Newell Brands. “Partnering with Ms. Rachel allows us to combine product innovation with trusted developmental expertise to help make the transition to baby’s first cup feel easier and more exciting for both parents and their little ones.”
The new sippy cups are designed to support a natural transition from bottle to cup. Each cup in the collection brings together a classic NUK design with kid-friendly features that highlight Ms. Rachel. Product benefits include:
- Soft, spill-proof spout gentle on developing gums
- Easy grip, anti-slip handles that are removeable as baby gains independence
- 100% spill-proof and leak-proof design for mess-free sipping at home or on the go
- BPA-free and dishwasher-safe for simple cleaning
- Available in two sizes: 5oz for ages 6m+ and 10oz for ages 8m+
Known for her gentle, research-based approach to early learning, Ms. Rachel has built a trusted connection with millions of parents and caregivers. NUK’s partnership with Ms. Rachel pairs innovative, expertly designed feeding tools with developmental guidance families can feel confident in, making milestone moments easier, more joyful, and rooted in care.
This collection is currently available at Target and will be available on Amazon later this month. The 10oz Learner Cup will also launch at Walmart in November. As part of the continued collaboration, NUK will introduce new feeding solutions in early 2026, including a Ms. Rachel tableware bundle of plates, bowls, and utensils.