Today, GRAMMY-nominated R&B artist Fridayy dropped the official music video for his XX track “That Vibe.” Directed by multi-faceted creative The.97, the moody, cinematic visual captures the intoxicating moment of catching a vibe with someone, where the meeting of eyes quickly grows into daydreaming about a romantic connection.
Set inside a dimly lit fashion show, Friday is seated amongst flashing lights, stunning models, and a room of onlookers lost in the high-fashion spectacle. Amid the luxury and allure, Fridayy remains solitary – reflecting on love, heartbreak and healing while the world glitters around him.
The music video leans into vintage textures and film-style intimacy: soft grain, flickering flashbulbs, and fleeting close-ups of the woman at the heart of the story. As Fridayy sings about picking up the pieces of her broken heart, the visuals shift between reality and reverie, giving “That Vibe” a timeless edge that mirrors the song’s soulful vulnerability.
The release marks another standout moment for Fridayy, who continues to define his own lane in R&B with emotional storytelling and unique perspective.