Dr. Zeus, Pressa, Lady Leshurr, and Deep Jandu have combined on “Rider,” an allstar Punjabi Hip Hop-infused anthem that unites borders. Out now, this global hit brings together voices from the UK, Canada, and India.
Directed by Ricky MK, Kirt Malli, and Ricky J, “Rider’s” music video is captivating, featuring silky-smooth transitions and scenes that depict the artists in a dual reality of earthly luxury and cosmic scenes. The production is layered with 808s and a vibey undertone thanks to UK producer Dr. Zeus’s imprint. Known for his signature Punjabi and Bhangra beats, Dr Zeus oozed class on yet another production delivering an earworm beat that carries the tempo of the song. BJ Gill from E3 Entertainment put the project together, with the single being released by Manu Kaushish at Create Music Group.
Elevating the beat, each artist’s verse on “Rider” leaves a lasting impression. Pressa kicks off the song with a standout verse, effortlessly gliding through the beat and showcasing why he’s one of the most exciting acts in the Canadian music scene. He has been on an impressive run adding “Rider” as a single complementing his previous release “President’s Choice (PC)” dropped in June. He then passes the mic to Lady Leshurr, who delivers a melodic and impactful performance, ensuring the UK is powerfully represented. Finally, Deep Jandu’s presence is felt from his opening line, as he adds Punjabi flair, completing this global anthem with a memorable verse that will keep fans talking.
Watch the official music video for “Rider” here and stream the track on all available platforms here.