Colin Stough is turning up the heat with the official music video for his bold new single “White Trash,” out now through 19 Recordings and BMG Nashville. Directed by Randy Shaffer and filmed in Nashville, the video pulls straight from Stough’s own story, capturing the raw heart and unapologetic attitude that have made him one of country music’s most talked-about rising voices.
The visuals celebrate Stough’s roots with nods to pivotal moments from his Mississippi upbringing. From trading childhood treasures for his first pawn shop guitar at age 8 to checking on a pet chicken in a trailer park and setting off fireworks within city limits, every scene hits with authenticity. The same guitar he bought as a kid makes a cameo, tying the story together in true full-circle fashion.
Co-written by Colin Stough, Jamie Collazo, and Kenny Whitmire, and produced by James LeBlanc and Phillip White, “White Trash” channels raw honesty through Stough’s signature Southern grit. The track pulses with country-rock swagger, combining rebellious energy with heartfelt storytelling. Each lyric speaks for those who live loud, work hard, and wear their roots with pride.
“White Trash” isn’t about labels — it’s about identity, confidence, and community. Stough leans into his past with a grin, turning every rough edge into a badge of honor. With his gravel-edged vocals and fearless delivery, he captures the sound of small-town resilience and Southern soul that’s defining the next wave of country.