Rock’s newest supergroup has arrived. Howl Owl Howl, a powerhouse trio made up of Darius Rucker, Mike Mills, and Steve Gorman, have dropped their debut single “My Cologne,” giving fans the first hit of their raw, unapologetic sound. Blending garage rock grit with playful wit, the song captures the spirit of reinvention from three musicians who’ve already conquered the charts in their own worlds.
Written and performed by Rucker, Mills, and Gorman, “My Cologne” packs punchy riffs, pounding drums, and shared lead vocals between Rucker and Mills. The result is a swaggering, high-energy jam that’s equal parts cheeky and cathartic. Gorman’s rhythmic precision locks it all together, while the song’s backstory adds another layer of fun.
As Mills explains, “I’m not dissing Ariana – in fact I got no problem with it at all. I just thought it was funny that either she was completely unaware of how weird that was, or she was aware and didn’t care. Either way, I thought I’d write a little song and say I want to smell like Ariana Grande.” The idea sparked when Mills noticed Ariana Grande’s 2018 song “R.E.M.” (and its accompanying perfume line) might have playfully echoed his old band’s name — a coincidence too irresistible to ignore.
Now, the trio are ready to hit the road. The Howl Owl Howl Tour 2025 kicks off November 3 in Indianapolis, Indiana, and travels through major cities including Chicago, Washington, D.C., New York, and Atlanta. Each night will showcase the band’s magnetic chemistry and original material, channeling the heart and humor of classic rock through the lens of seasoned storytellers.
Tour Dates:
November 3 — The Vogue, Indianapolis, IN
November 4 — Metro Chicago, Chicago, IL
November 6 — 9:30 Club, Washington, D.C.
November 7 — Stone Pony, Asbury Park, NJ
November 8 — Paradise Rock Club – Music Hall, Boston, MA
November 11 — Webster Hall, New York, NY
November 12 — Union Transfer, Philadelphia, PA
November 14 — Georgia Theatre, Athens, GA
November 15 — Variety Playhouse, Atlanta, GA