Holly Humberstone unveils her haunting new single “Die Happy,” a dark and cinematic love song that blurs the line between passion and peril. Directed by Silken Weinberg, known for her work with Ethel Cain, the visualiser feels like a moonlit fairytale—brooding, beautiful, and full of danger. “I wrote Die Happy thinking about a fairytale at night, somewhere between driving fast with the windows down and wandering through a crumbling old house,” says Holly. “I took inspiration from The Bloody Chamber and Dracula and I wanted to show the feeling of throwing yourself into love fully and recklessly. There is danger in love.”
Since her breakout EP ‘Falling Asleep At The Wheel’, Holly has carved a cinematic world that feels both deeply personal and universal, taking her from her family home in Grantham to massive stages like Glastonbury, Lollapalooza, and Wembley Stadium alongside Taylor Swift. “Die Happy” continues her evolution as one of the UK’s most vivid storytellers, balancing gothic romance with emotional truth.
Now 25, Holly embraces a new era of confidence and maturity. “In order to feel extreme happiness, you have to know extreme sadness,” she says. Following her BRIT Rising Star win and the success of ‘Paint My Bedroom Black’, Holly’s upcoming run of headline shows and Australian tour with Sam Fender promise a bold, transformative new chapter. “Die Happy” marks the beginning of that next adventure—aching, fearless, and utterly unforgettable.