Zac Brown is taking the country party offshore. The Grammy-winning frontman has teamed up with Margaritaville at Sea Cruise Line to design Same Boat, the first-ever artist-curated live music venue at sea. The venue, inspired by the Zac Brown Band song Jimmy Buffett sang on The Comeback (Deluxe), will debut aboard Margaritaville’s newest flagship, Beachcomber. More than a bar, Same Boat will be a destination for live performances, elevated cocktails, and front-row access to world-class artists. Brown is overseeing every creative detail, from the artwork and stage design to the venue’s sound and atmosphere, ensuring it captures the spirit of his music and the easygoing Margaritaville lifestyle.
“When we started talking about this partnership, I knew I didn’t just want to design a room — I wanted to create an experience that truly captures the spirit of Margaritaville at Sea,” Brown says. “Designing Same Boat has been about bringing that easygoing energy that’s always guided my music to life. Every detail reflects pieces of my own journey — from the stage to the sea — all coming together to create a place where people can connect, share a drink, listen to great music, and feel that incredible sense of freedom you only find at a show or out on the open water.” Margaritaville CEO John Cohlan adds, “Zac has long been a member of the Margaritaville family and had a special relationship with Jimmy over many years. This partnership celebrates that legacy and will bring to life yet another reason to cruise on the Same Boat with Margaritaville at Sea.”
To celebrate the partnership, Margaritaville at Sea and Zac Brown have launched the Fly & Float Ultimate Giveaway. Two fans will win an unforgettable trip to see Zac Brown Band perform at Sphere Las Vegas in January 2026, plus a spot on the inaugural sailing of Beachcomber in January 2027. More details about the ship and Brown’s onboard experiences will be revealed in the months ahead, promising the ultimate blend of island living, live music, and that unmistakable Zac Brown spirit.