Emerging Canadian-Korean duo PRYVT are back with “When I Go,” their lush and emotional new single featuring Korean rapper Big Naughty. Written and produced by Hanuel and Justin “JT” Tecson, the track melts together smooth alt-pop grooves, laid-back production, and soulful melodies. Big Naughty’s reflective verse brings an extra layer of feeling, making the song a heartfelt journey through memory, love, and loss.
“‘When I Go’ is a song about losing the memory of someone you love,” recalls Hanuel. “It could be viewed in either perspective. The one to lose the memories or the one to see the memories being lost. But choosing to stick by each other through everything and hoping the lost memories to be found in the mind once again.”
The single arrives alongside a cinematic self-directed video, filmed in Canada with Big Naughty’s scenes captured in Seoul. Blending visuals of romance and reconnection, the video mirrors the song’s tender emotion and dreamlike mood. “The video represents the two lovers reuniting and being able to share the moment together again,” says Hanuel. “The sense of anxiousness and relief is a big factor in what the video is wanting to portray.”
Formed online in 2023, PRYVT began as a digital collaboration between Hanuel and Tecson, who met through a Discord server. Their distinct musical backgrounds collided beautifully—Hanuel’s upbringing in worship and Korean ballads meeting Tecson’s jazz and production roots. Together, they’ve built a sound that bridges alt-rock, bedroom pop, and deep emotional storytelling.
Following their debut album ‘&Scene,’ PRYVT continue to explore themes of memory, connection, and healing through their music. With “When I Go,” they invite listeners into an intimate world where language blurs and emotion takes center stage.