DJ Premier and Roc Marciano spark huge excitement across hip hop with their upcoming collaborative project ‘The Coldest Profession’, out now. Fans have been waiting for this moment and the energy around the record is already electric. Two legendary architects of the culture together on one project brings a wave of anticipation that continues to grow with every new drop.
They kicked things off with the first single and video “Armani Section”, a high end, luxury soaked vision of how this whole collaboration came together. The video captures Preem and Marci strolling down Rodeo Drive, cruising in luxury cars and moving through graffiti packed alleys with effortless style. It all began when they crossed paths at Macy’s in NYC during a shopping trip and the creative spark came right back to life.
Their second single “Prayer Hands” is now available and Preem lays down a minimalist groove built around his signature scratch work. Marci jumps into slick talk mode, gliding from line to line with his unmistakable delivery. DJ Premier says, “Roc always makes sure to never go in the direction of the expected types. He brags, without bragging. He shows off, without showing off. If that does not make sense, then you’re not what we want in our league of pure style. That’s the definition of ‘Prayer Hands.’ Explanations are not needed.” The track represents everything fans love about their chemistry.
The Coldest Profession links the legacy of two innovators who have shaped the way hip hop sounds, feels and evolves. Preem also brings more heat with his ‘He’s The Preemo I’m The Chemist’ European Tour This Winter With The Alchemist, giving fans even more to look forward to as this new chapter unfolds.