Singer/songwriter Sophia James concludes her unbelievable year with the official music video for her single “So Unfair.” The track went viral last month as part of her TikTok science experiment that created the famous “Group 7,” a phenomenon covered by major outlets including Good Morning America and The New York Times. Video 7 of her experiment exceeded all expectations, racking up 85 million views and over nine million likes, creating a cultural firestorm.
James now reinforces her position as a compelling emerging voice in pop with the new video, having amassed nearly 35 million streams and co-signs from Olivia Rodrigo, Billie Eilish, and FINNEAS. She is gearing up for her next release: a powerpop-influenced album produced by GRAMMY-nominated, multi-platinum producer Alex Bilowitz, showcasing her unique blend of indie pop, folk, jazz, and rock.