Co-founder Allan Pepper and award-winning music journalist Billy Altman have released ‘Positively Fourth and Mercer: The Inside Story of New York’s Iconic Music Club, The Bottom Line’, a definitive history of the venue that reshaped the cultural landscape of Greenwich Village. Launched in 1974 by childhood friends Pepper and Stanley Snadowsky, the club transformed a deserted industrial corner into a premier musical destination defined by its intimate atmosphere and artist-first philosophy. Over its storied thirty-year run, the Bottom Line hosted thousands of legendary performances from both burgeoning up-and-comers and established icons, surviving shifting industry trends through the founders’ unwavering dedication to the live experience. Featuring firsthand accounts from performers, patrons, and staff, the book serves as both a “love story about friendship” and a meticulous backstage pass into the inner workings of a club that defined the firmament of New York City nightlife.