Country hitmaker Rodney Atkins celebrates the lucky hand he was dealt with the arrival of his upbeat and twangy single “Helluvit” available now through Curb Records. This playful track offers a clever snapshot of his real-life romance with his wife Rose Falcon and even features a lighthearted music video starring Falcon alongside their sons Scout and Ryder. Atkins co-wrote the song with Falcon and a talented team of writers to capture the unpredictable twists and turns of raising a family and finding a little bit of heaven in the middle of the madness. The production by Jordan Schmidt highlights the signature twang that has defined his career since his early days on Music Row.
This latest release provides another exciting glimpse into his upcoming studio album ‘True South’ which is set to arrive in 2026 as the highly anticipated follow-up to his 2019 project. Fans have already been embracing his recent hits like the romantic “Marry Me Again” and the fresh remake “Watching You 2.0” featuring his eldest son Elijah Atkins. With billions of career streams and multiple industry awards to his name, the ACM and CMA winner continues to prove the staying power of his soulful storytelling. His American-made anthem “True South” recently reached new audiences through the Netflix drama ‘The Waterfront’ while he remains a staple on the airwaves with his legendary catalog of chart-topping hits.