Culture Wars continue their strong run with “In The Morning,” a groove driven rock track that arrives during a standout year for the band. The single follows major touring moments alongside Keane, Wallows, and LANY, a Top 20 U.S. Alternative Radio breakthrough with “It Hurts,” and more than eight million global streams on “Typical Ways.” Built on thick guitar tones and steady rhythm, the song captures a quiet moment of reflection, leaning into atmosphere and feeling rather than excess.
Vocalist Alex Dugan frames the song around a familiar early morning headspace, shaped by loneliness, memory, and emotional pull, while noting it reflects an earlier version of himself. Sonically, the track signals a clear shift for the band, influenced by the scale and energy of their live shows, including a recent appearance opening for LANY at the Philippine Arena. “In The Morning” introduces the direction of their upcoming debut full length album ‘if not now, when?,’ due in early 2026, grounding Culture Wars’ next chapter in groove, texture, and lived experience.