In the mid-1980s, the intersection of rock royalty and high-end advertising reached its peak with the iconic “The Night Belongs to Michelob” campaign. Central to this cultural moment was Genesis, who partnered with Anheuser-Busch for a multi-million dollar sponsorship of their record-breaking Invisible Touch Tour. The centerpiece of the collaboration was a visually striking television commercial featuring an edited version of their hit single “Tonight, Tonight, Tonight.” Directed with a moody, noir-inspired aesthetic that mirrored the song’s official music video—filmed in the legendary Bradbury Building—the ad perfectly captured the “sophisticated urban night” vibe that Michelob sought to cultivate.