In a partnership primed for flavor-forward content and one-of-a-kind recipe inspiration, the McCormick brand announces a two-year long collab with lifestyle icon, Paris Hilton and her next-gen media company, 11:11 Media. This partnership is a celebration of delicious food and memorable film and TV moments, all highlighted in a new ad from McCormick that shares how the best food and flavor brings us together.
“I love having family and friends over to enjoy delicious food— whether it’s a big dinner party or a family movie night. There’s nothing quite like sharing a good meal made with the best ingredients,” said Paris Hilton, pop culture icon, co-founder and CEO of 11:11 Media. “I can’t wait to share my favorite ways to use McCormick spices to make flavorful food, lasting memories, and sliving our best lives around the table!”
Just like the iconic scenes from film and TV featured in the new spot – coming soon in January 2026 – McCormick makes even everyday meals best-in-class with their spices, seasonings, and extracts. Hilton and 11:11 Media will serve as a multi-year strategic partner to help the brand evolve and meet the next generation of taste chasers, honoring McCormick heritage while propelling the classic house of flavor into what’s ‘hot’.
“McCormick brings the best flavor to every table, and we’re excited to announce this collaboration with Paris Hilton as we roll out our new McCormick creative spot,” said Tabata Gomez, Chief Marketing Officer at McCormick & Company, Inc. “With Paris’s cultural influence and the unmatched culinary expertise behind the McCormick brand, this partnership inspires consumers everywhere to make their best meals and have fun doing it. We’re excited to connect with them in a fresh, exciting way.”