Distinctive Assets, the Los Angeles based entertainment marketing company that turned celebrity gifting into a pop culture staple, returns as the Recording Academy’s exclusive talent gifting partner for an astounding 26th year. The company will once again produce the Grammy Gift Lounge along with the legendary Presenter and Performer Gift Bags, honoring the artists who power Music’s Biggest Night®. The tradition remains one of the most talked about rituals surrounding the awards.
“It is always a privilege to be even a small part of celebrating Music’s Biggest Night®,” said Lash Fary, founder of Distinctive Assets. “After all these years, it’s gratifying to see that what we do is still enjoyed so immensely by so many. The appeal is real, and our mission remains quite simple: to deliver fabulous gifts while embracing inclusivity and philanthropy.” The excitement surrounding the lounge reflects how deeply this experience resonates within the music community.
Hosted once again at Tom’s Watch Bar @ L.A. Live, the Grammy Gift Lounge will be open to presenters and performers during rehearsals. This year’s lounge features an expansive mix of pop culture, wellness, beauty, food, art, and philanthropy. The atmosphere celebrates creativity in every form, and the lineup of offerings underscores how thoughtfully curated this experience has become.
Talent will also receive a preassembled Grammy Gift Bag filled with items from a wide variety of best-in-class brands including AllTrack Performing Rights, AMISTAD ̶ an imprint of HarperCollins, Amy Lane, Beekeeper’s Naturals, Beverly Hills Dental Arts, CB Grey, CHC ̶ Luxury Natural Candles, DESUAR Spa, Dr. Anna Frants, Flaus, Good Girl Chocolate, Hasbro Games, Karma Nuts, K’lani, Manuka Health, Marleylilly, Music Connection, New Chapter, NOOD New York, Oner Active, PackIt, Sattaché, SkinnyDipped, Stanley 1913, TruFru, Universal Audio, Unplugs, Unreal Snacks, Victoria White, Vital Proteins and more.
The Grammy Awards take place Sunday, February 1, 2026, at Crypto.com Arena in Los Angeles. The ceremony will broadcast live on CBS Television Network and stream live and on demand via Paramount+, marking another unforgettable night where music, culture, and celebration meet.