Welsh soul sensation SJ Hill returns with ‘Spell On Me’, his most emotional and dramatic release yet exploring a love so powerful it lifts you, destroys you, and pulls you deeper even when you know you should walk away. Following the viral success of his previous single ‘Tonight’, which garnered 1.4 million Instagram views and over 40,000 streams, Hill cements his place as one of Wales’ most compelling emerging voices. “It’s about the type of relationship when you know someone is bad for you, but you keep coming back because they lift you up and break you down in equal measure,” Hill explains. Co-written with longtime friend and collaborator Tommy John, the track explores emotional duality, addiction to chaos, and the feeling of being under someone’s spell. Blending raw, confessional lyricism with melodic, hypnotic hooks and powerhouse soul vocals, the song delivers the same emotional depth found in artists like Hozier, Rag’n’Bone Man, and Lewis Capaldi.
Hill’s voice has taken him from local stages to global attention, with features on Spotify’s Fresh Finds playlist, BBC Radio 1Xtra, and BBC Radio Wales A-List. He has performed at venues including Wembley Arena and O2 Academy London, reached the X-Factor bootcamp in 2017, won an episode of ITV’s ‘Romeo & Duet’, and reached the semi-finals of LLIAS The Welsh Voice. Such achievements led to him entertaining guests including John Legend, Chrissy Teigan, and Chris Martin at this year’s prestigious New Year’s Eve party at Soneva Jani Resort in the Maldives.
Hill created ‘Spell On Me’ in a small, old-school studio in the Rhondda Valley, once a Salvation Army building and now transformed into a creative hub for Welsh talent. The studio, owned and run by Daniel Edwards, has become a place where authenticity and artistry meet. Working alongside Edwards and Tommy John, the song feels deeply tied to Welsh identity and emotional truth, with the heart of Hill’s local community running within