Super Bowl LX will be remembered not just for football, but for a cultural milestone in music and representation. Bad Bunny — born Benito Antonio Martínez Ocasio — is set to headline the halftime show on February 8, 2026 at Levi’s Stadium in Santa Clara, California, broadcast live across NBC, Telemundo, Peacock, and NFL+ as part of the biggest TV moment of the year.
1. Puerto Rico to Worldwide Stage
Bad Bunny grew up in Bayamón and Vega Baja, Puerto Rico, where he worked in a supermarket and wrote songs before being discovered on SoundCloud in 2016. Rising from his early hit “Diles,” he helped bring Spanish-language trap and reggaeton to the global mainstream, breaking streaming and chart records along the way.
2. Billboard Breaker and Record Setter
He has multiple albums that reshaped Latin music’s place in pop culture. Albums like Un Verano Sin Ti debuted at No. 1 on the Billboard 200 and dominated streaming charts, proving Spanish-language music could dominate globally without translation.
3. Historic Grammy Wins
Bad Bunny’s 2025 album Debí Tirar Más Fotos made history at the 2026 Grammy Awards by becoming the first Spanish-language album to win Album of the Year — a landmark achievement for representation in the music industry.
4. Cultural and Social Voice
He is known not just for his music but for speaking out on Puerto Rican identity, immigration, and social issues. Whether addressing colonial economics in his recent work or critiquing injustice in public appearances, his artistry is intertwined with real-world cultural meaning.
5. Language and Global Connection
Unlike many global stars who switch to English, Bad Bunny performs primarily in Spanish. This has sparked cultural conversations and even encouraged fans to learn Spanish to connect more deeply with his music ahead of the halftime show.
6. A Fashion and Identity Pioneer
His fashion — from nails and floral prints to cross-gender expression and collaborations with major brands — has helped redefine modern masculinity in urban music and expanded cultural visibility far beyond the stage.
7. Fans Are Calling It a Celebration
Across the U.S., Latino communities are hosting “Benito Bowl” watch parties and themed events, turning Bad Bunny’s Super Bowl appearance into a broader cultural celebration.
8. Backlash and Support
His selection has ignited debate across audiences and political commentators, underscoring how music, identity, and representation intersect on national stages — even as NFL leadership and music peers celebrate his influence.
9. What to Expect on Game Night
Details of his halftime set are being kept under wraps, but Bad Bunny himself promises the performance will be a joyful, dance-filled celebration of his culture and music — and that people won’t need to understand every word to feel the energy and rhythm.
10. A Moment Beyond Music
This is more than a concert — it’s a symbolic moment for Spanish-language artists on one of America’s biggest cultural stages. Whether you love football, music, culture, or all three, Bad Bunny’s Super Bowl halftime show promises to be unforgettable.