Country music maverick Gavin Adcock releases new song “Colorblind” today. Written by Adcock, Colton Venner and Derek Bahr, the track marks his first release of 2026. “It’s about losing someone you shoulda cared more for, and not realizing how much color she brought to your life,” Adcock says. The song arrives with the promise of much more music to come this year from the Georgia native.
Adcock performs tonight at the EA Sports Madden Bowl as part of Super Bowl LX week in San Francisco. Last year, two songs from his album ‘Own Worst Enemy’ were featured on the Madden NFL 26 Soundtrack. The MusicRow Awards Discovery Artist of the Year nominee has built serious momentum, with American Songwriter noting that he “is not only releasing great music, but is building a career reminiscent of artists like Waylon Jennings, Johnny Cash, and more.”
The artist hits the road as support on 16 dates of Morgan Wallen’s Still The Problem Tour 2026. He also has multiple festival appearances lined up, including Stagecoach in Indio, California. Adcock recently appeared on the cover of MusicRow’s 2026 Touring & Next Big Thing Issue. His album ‘Own Worst Enemy’ arrived as the number one Country debut album on the Billboard Top 200 Country Chart and number one All-Genre streaming debut album on the Billboard 200 All-Genre Chart week of release.
The project boasted over 25 million US streams within its first week, more than doubling the first-week numbers of his prior album ‘Actin’ Up Again’. Adcock has collectively amassed more than 1.5 billion global streams across singles including the RIAA Platinum-certified “A Cigarette” and Gold-certified songs “Run Your Mouth,” “Deep End,” and “Four Leaf Clover.” The former Georgia Southern University football player has sold out music venues from coast to coast and recently wrapped his 2025 Need To Tour. “Colorblind” is available now.