While millions tune in to the official Super Bowl halftime show each year, Super Bowl Sunday 2026 comes with a parallel event drawing its own attention. Turning Point USA, a conservative political organization, is hosting a competing broadcast called The All-American Halftime Show, positioning it as alternative programming during the Super Bowl halftime window.
Here’s what we know about the event, when it airs, how to watch it, and who’s involved.
What Is the All-American Halftime Show?
The All-American Halftime Show is a one-night broadcast organized by Turning Point USA, the right-wing nonprofit founded by conservative activist Charlie Kirk. The event is framed by organizers as a celebration of “faith, family, and freedom” and is intended to counterprogram the NFL’s official halftime show.
The announcement came after backlash from some conservative figures over the NFL’s decision to feature Bad Bunny as the Super Bowl halftime performer.
When Does It Air?
The All-American Halftime Show airs on Super Bowl Sunday, during the same general window as the official halftime show.
- Date: Sunday, February 8, 2026
- Start time: Coverage begins at 7:30 p.m. Eastern Time
- Timing: Expected to overlap with the Super Bowl halftime break, which typically runs between 8:00 and 8:30 p.m. ET, depending on game flow
The exact location of the event has not been publicly disclosed.
How to Watch the All-American Halftime Show
TV Broadcast
The event will air across several conservative-leaning networks, including:
- Trinity Broadcasting Network (TBN)
- One America News Network (OAN)
- Charge!
- Real America’s Voice
These channels are available through select cable and satellite providers, including DirecTV, Dish Network, and Spectrum.
Streaming Options
Viewers without cable can also watch the show online via:
- Turning Point USA’s official social media channels
- YouTube
- X
- Rumble
- DailyWire+
Free trials through live TV streaming services such as DirecTV Stream and YouTube TV may also provide access, depending on channel availability.
Who Is Performing?
The announced lineup for the All-American Halftime Show includes:
- Kid Rock
- Brantley Gilbert
- Lee Brice
- Gabby Barrett
All four artists are associated with country or rock music, and several have publicly expressed support for conservative political causes. Organizers have said additional appearances may be announced, though no further performers have been confirmed.