Dunkin’ continues its successful partnership with Ben Affleck through a new Super Bowl advertisement titled “Good Will Dunkin’.” The spot reimagines the 1997 drama ‘Good Will Hunting’ as a lost 1990s sitcom pilot complete with a multi-camera setup and a laugh track. This creative direction turns a gritty cinematic classic into a brightly lit workplace comedy.
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
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