Blackpink steps into 2026 with a landmark cultural moment. In celebration of their third mini album ‘Deadline,’ the global group partners with the National Museum of Korea for a large-scale collaboration running from February 26 through March 8. Announced by YG Entertainment, the project connects K-pop history with Korea’s national heritage, with Spotify joining as an official partner.
Throughout the activation, the exterior of the National Museum of Korea will glow pink in tribute to Blackpink. Inside, the members serve as audio docents for eight representative artifacts, guiding visitors through key pieces of Korean cultural history. At the Gwanggaeto the Great Stele along the museum’s main lobby pathway known as The Path of History, a full-album listening session for ‘Deadline’ will unfold in a setting rooted in centuries of legacy.
A special pre-release listening begins one day before the album drops, with access available through Naver Reservations opening at 8 pm on February 19. After ‘Deadline’ arrives at 2 pm on February 27, the listening session opens to all museum visitors during regular hours, with select programming reserved for Spotify Premium users. Blackpink becomes the first K-pop act to stage an official large-scale collaboration with the National Museum of Korea, setting a new benchmark for global pop presence.
‘Deadline’ features five tracks: “Go,” “뛰어 (Jump),” “Me and My,” “Champion,” and “Fxxxboy.” YG previously described the project as capturing “the best, irreversible moments” and presenting “Blackpink at their brightest and most radiant in the moment.” The response is electric. This is a bold fusion of music, history, and cultural pride unfolding on one of Korea’s most iconic stages.