Bebe Rexha launches her new album ‘Dirty Blonde’ with a revolutionary four-minute supercut that combines 13 upcoming singles and their video elements into one high-octane visual experience. The multi-platinum artist delivers the first official drop from her forthcoming album through this adrenaline-packed mashup, offering a bold glimpse into her most fearless creative chapter. The supercut marks a radical departure from traditional album rollouts, embracing a digital-first strategy built around how listeners discover music today.
The release represents a new partnership with independent label Empire, granting Rexha unprecedented creative freedom to reimagine how music reaches audiences. Designed for maximum social media impact, the supercut invites fans to clip, remix, and share moments across platforms while building anticipation for the full singles. The approach prioritizes engaging storytelling and tailored trends over conventional promotional cycles, creating an immediate and direct connection with her audience.
“This next chapter is about creative freedom – trusting my instincts, trusting my voice, and finally doing things the way I’ve always wanted to,” Rexha shares. “I’ve learned a lot, I’ve lived a lot, and I’m fully tuned into myself now. Following my gut has been one of the best decisions I’ve made in my career. This era is fearless, loud, and unapologetic – no filters, no limits. ‘Dirty Blonde’ is me owning exactly who I am.”
The supercut establishes the tone for an album rollout that refuses to follow industry conventions. Rexha delivers music on her own terms, blending fearless experimentation with unfiltered authenticity. ‘Dirty Blonde’ positions the artist at the forefront of a new era where creative vision drives the release strategy, and the music speaks directly to fans without traditional gatekeeping.