HeadCount has surpassed $1 million raised for charity through onsite auctions at Riviera Maya destination festivals since launching the program in 2018. This year alone, five 100x Hospitality events in Cancun generated more than $200,000, with proceeds supporting HeadCount’s year-round voter registration efforts and artist-selected nonprofit partners. From Phish to Brandi Carlile, Dave Matthews & Tim Reynolds, Luke Bryan, and Noah Kahan, fans showed up ready to give back.
Standout items drove major bidding. A custom, signed D’Angelico acoustic guitar from Dave Matthews & Tim Reynolds sold for $50,000, while a custom, signed D’Angelico electric guitar from Brandi Carlile’s Girls Just Wanna Weekend fetched $36,000. A one-of-one Pollock drawing signed by Phish brought in $31,800. Each piece was created in collaboration with artists including AJ Masthay, Graffiti Garage, and Dig O’Neil.
HeadCount manages each auction onsite, offering rare memorabilia while connecting fans directly to causes that matter. Proceeds support partners including The Waterwheel Foundation, SongwritingWith: Soldiers, Looking Out Foundation, The Nature Conservancy, and Busyhead Project. Since 2004, HeadCount has registered more than 1.7 million voters, using the power of music and live events to turn fans into participants in democracy.