Max Avoidance is the electronic pop project of Welsh producer Hari Limaye, and he arrives with two immersive statements, “Alone” and “Lightyear.” Recorded between a storm-lashed family home on the Gower coast and his London studio, the tracks pulse with atmosphere. Darkwave textures, glitchy electronics and dream pop haze frame a project forged through upheaval and renewal.
Limaye once balanced medical school with composing scores for high fashion houses including Hermes, Calvin Klein and Coach, alongside projects for Kendall Jenner. Personal trials reshaped that trajectory. Years of rebuilding followed. Max Avoidance stands as the sound of emergence, a focused electronic identity shaped by lived experience and relentless craft.
“Being alone isn’t the same as being lonely, being centered in oneself isn’t the same as being self-centered,” Limaye says of “Alone.” Raised on The Cure, Magazine, Cocteau Twins, Joy Division and Siouxsie and the Banshees, he adds, “I wanted to write something that was a homage to them with a 21st century take on those sounds and out came Alone.” The result is brooding, propulsive and emotionally direct.
“Lightyear” stretches even further. “What if distance was a feeling? It would feel like Lightyear,” he explains. “We are all memories across space and time, and like everything in the universe, we will return to cosmic dust and regenerate in a timeless cycle.” Holed up in a candlelit house during a winter storm with Christian (OC Saint), Limaye captured that tension. The debut EP featuring “Alone,” “Lightyear” and “Poison” signals a bold new electronic voice.