Long before arena tours and platinum records, hair metal upstarts Cinderella appeared in a scrappy 1983 cable commercial for a 24/7 hot dog cart called Pat’s Chili Dogs. Shot in exchange for free food and the promise of MTV airtime, the spot features the band belting an oddly infectious jingle, “Pat’s Dogs, the cook is never tired, Pat’s Dogs, the steam is always fired.” Amazing.
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
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