In 1996, the first ever Pokemon commercial introduced audiences to a new handheld gaming universe that would expand across generations. The spot is fast, bright, and packed with early era Game Boy energy, presenting pocket monsters as something to collect, battle, and trade.
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
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