Nazgul, a Czechoslovakian wolfdog, is the unlikely star of the Milano Cortina Winter Olympics after escaping his kennel and sprinting down the cross-country skiing course alongside the competitors. The moment went viral instantly, and it is not hard to see why: a dog running a Olympic race with total commitment is the kind of thing that cuts through everything else on the internet in about thirty seconds flat.
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
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