Noah Kahan has partnered with Culture Pop Soda to launch a limited-edition Sparkling Black Cherry flavor, combining the singer’s favorite drink with a mission to support mental health awareness.
The collaboration launches with a $100,000 donation from Culture Pop Soda to The Busyhead Project, the mental health initiative founded by Kahan to expand access to care and help reduce stigma around mental health struggles.
The limited-edition drink reimagines Culture Pop’s popular Sparkling Black Cherry flavor and reflects the shared New England roots of the Vermont-born singer-songwriter and the Massachusetts-based beverage brand.
“Culture Pop is the real deal,” Kahan said. “It’s not full of the fake stuff; it’s good for your gut, and Black Cherry is genuinely my favorite Culture Pop flavor to drink.”
The partnership is designed to go beyond a traditional celebrity collaboration. Culture Pop and Kahan plan to roll out additional community-focused initiatives throughout 2026, including events, giveaways and fundraising moments tied to The Busyhead Project.
Kahan launched the Busyhead Project to promote mental health awareness and provide resources for those seeking help. The initiative has already raised more than $5.5 million through livestream concerts, fan campaigns and charitable efforts.
Culture Pop founder and CEO Tom First said the partnership reflects the singer’s dedication to the cause.
“He cares so deeply about The Busyhead Project and we are thrilled to work with him and support his efforts,” First said.
The limited-edition Sparkling Black Cherry soda is now available online and at major retailers nationwide including Whole Foods Market, Walmart, Sprouts and Albertsons.
Kahan has become one of the leading voices in modern folk and Americana, earning billions of streams worldwide with songs from his breakthrough album ‘Stick Season’.