SiriusXM has locked in an massive broadcast schedule for the 2026 NCAA Division I Men’s and Women’s Basketball Championships. Starting March 17, the network will provide coast-to-coast play-by-play coverage, ensuring fans have access to every Men’s tournament game and extensive Women’s tournament action. The partnership with Westwood One brings the high-stakes atmosphere of March Madness to listeners in their cars and on the SiriusXM app. It is a comprehensive audio blitz designed for the most frantic month in college sports.
The Men’s tournament coverage begins with the First Four in Dayton and culminates at the Final Four in Indianapolis on April 4 and 6. For the Women’s side, SiriusXM will carry every game from the Sweet 16 through to the National Championship in Phoenix on April 3 and 5, alongside select early-round matchups. This broadcast scale is paired with deep analytical depth, featuring daily insights from a roster of former players and coaches. The network is positioning itself as the central nervous system for tournament intelligence.
Selection Sunday on March 15 serves as the official launch point for this programming marathon. Listeners can tune into Mad Dog Sports Radio for Chris “Mad Dog” Russo’s signature high-energy bracket breakdown or join SiriusXM College Sports Radio for dedicated men’s and women’s reveal specials. The coverage is not just about the final score; it is about the narrative of the bracket, the bubble teams, and the inevitable upsets that define the tournament’s legacy. This year’s expert lineup ensures no sleeper team goes unnoticed.
The tournament experience extends to the ground with live on-site programming from both Final Four locations. These broadcasts will include pregame shows and live coverage of the Naismith Awards Brunch, where the season’s top individual honors are handed out. By providing team-specific broadcasts for early women’s rounds and national feeds for the later stages, SiriusXM is delivering a tailored experience for every type of fan. It is a vital service for a championship that remains one of the most unpredictable spectacles in global athletics.
2026 March Madness Key Dates:
- Selection Sunday: March 15
- Men’s First Four: March 17–18
- Women’s First Four: March 18–19
- Women’s Final Four (Phoenix): April 3 & 5
- Men’s Final Four (Indianapolis): April 4 & 6