Natalie Shay has a lot to say, and “sorry for u” says it clearly. The North London indie-pop artist has released the latest single from her upcoming EP, ‘ATMOSPHERE,’ a defiant, sharp-edged track about betrayal, deflection, and the particular frustration of watching someone rewrite history to avoid accountability. It is one of the stronger pop singles she has put her name to.
Crafted with RNDMBEATS (Wes Nelson) and Call Me Loop (Pussycat Dolls), the track sits at the intersection of emotional directness and bright indie-pop production. Shay is specific about what drove it. “I absolutely hate it when someone close to you switches up and sabotages, and rather than take accountability, they either Irish goodbye or convince themselves that things were the other way around,” she said. “That’s what this song is about.”
‘ATMOSPHERE’ is Shay’s most considered project to date, written across two years of collaboration and late-night solo sessions. The EP explores new love, trauma bonds, and the messy emotional space in between. The title track was written with long-time collaborator Kaity Rae, circling the question of whether a connection is real love or simply something in the air. “Every song is a confession in a way,” Shay says. “I write songs to perform them live. That’s my therapy.”
A BRIT School graduate with 20M+ streams, BBC Radio 1, Radio 6 Music, and BBC Introducing support, and coverage in Rolling Stone, Billboard, and CLASH, Shay has built her audience the hard way. She has sold out Omeara, supported Shania Twain at BST Hyde Park, toured with Gavin DeGraw, and played SXSW, Latitude, Reading, and Isle of Wight.
This April, Shay plays her biggest headline show to date at Oslo in London, alongside her first ever regional headline in Manchester. Tickets are on sale now.
Upcoming Shows:
April 17 — Manchester — Deaf Institute Lodge
April 23 — London — Oslo