Spencer Hatcher knows exactly what kind of country music he makes, and “Love Button” is proof he is very good at it. The Virginia-raised, Shenandoah Valley-bred traditionalist has released his new single today via QHMG/Stone Country Records, a barn-burning honky-tonk party tune featuring fiddle and Eddie Cochran-inspired rockabilly guitar that hits with the kind of good-time energy that is genuinely hard to manufacture. It is his first new music since his critically acclaimed debut EP ‘Honky Tonk Hideaway’, released last November.
The track was produced by Jason Sellers, Ilya Toshinskiy (Jelly Roll), and Mickey Jack Cones (Joe Nichols), and written by three tunesmiths who know their way around a No. 1 country hit, David Lee Murphy, Shane Minor, and Brice Long. Hatcher is enthusiastic about what they captured. “It’s raw, pure country music, very ’90s country, and it’s been getting a phenomenal response at my live performances,” he says. “‘Love Button’ is definitely a feel-good, happy, fun song that people can sing along to.”
“Love Button” arrives on the strength of serious momentum. His debut radio single “When She Calls Me Cowboy” became a Top 10 Most Added Song at US Country Radio out-of-the-box, and the official music video just reached No. 1 on Taste of Country’s fan-voted “Top 10 Video Countdown” this past Saturday, capping 20 consecutive weeks in the countdown’s Top 5. Taste of Country has named Hatcher one of its “RISERS: 2026 Artists to Watch,” declaring him potentially country music’s next big traditionalist.
Saving Country Music has called Hatcher “one of the most promising up-and-coming voices in traditional country music,” and Billboard has noted his sound “fits the ’90s-country revival that’s still turning heads among the genre’s base.” Recently signed to WME, he has been opening for Larry Fleet, Diamond Rio, Aaron Tippin, and Josh Turner while continuing to headline his own shows, often setting venue attendance records. On TikTok alone, he has amassed over 71 million organic views.
Hatcher has a run of April and May dates coming up across Georgia, Virginia, and the Shenandoah Valley. For a full list of upcoming shows, visit spencerhatchermusic.com.
April/May Tour Dates:
Apr. 09 – Athens, GA – Duke’s & Dottie’s
Apr. 10 – Savannah, GA – Saddle Bags
Apr. 11 – Augusta, GA – Dirty Boots Augusta
May 01 – Galax, VA – Rex Theatre
May 02 – Winchester, VA – Shenandoah Apple Blossom Festival (w/ Graham Barham)
May 23 – Massanutten, VA – ValleyFest 2026