The numbers behind Canada’s global music dominance are now on the record. Spotify has released Loud & Clear Canada 2026, its annual transparency report on streaming revenue, dropping it during JUNO Awards week in Toronto. The headline figure is striking: Canadian artists generated more than CAD $544 million in royalties from Spotify alone in 2025, up 19% year over year and nearly 60% over four years, vastly outpacing Canada’s total recorded music revenue growth of 5.6% in the same period.
The global reach driving those numbers is equally significant. Ninety-two percent of those royalties came from listeners outside Canada, confirming what the industry has suspected: export is not a bonus for Canadian artists, it is the engine. Canadian artists were discovered by first-time Spotify listeners more than 3.56 billion times in 2025. Over 370 Canadian artists generated more than $100K CAD on the platform alone, more than 100 surpassed $500K CAD, and nearly 70 crossed the $1 million CAD threshold.
“Canada has always punched above its weight culturally, but Loud & Clear shows the scale behind that success,” said Elizabeth Phipps, Head of Artist and Label Partnerships at Spotify Canada. “With a market of under 40 million people, export isn’t optional, it’s fundamental to the future of Canada’s music sector.”
Francophone music is a particular bright spot. Royalties from French-language music increased 38% globally in just two years. Montreal artist Charlotte Cardin, who records in both French and English, speaks to the shift: “People are so open to listening and being touched by a song or an album that’s not necessarily in the language that they speak or understand.” Punjabi-Canadian music and diaspora-driven genres are seeing similar international momentum.
Alongside the report, Spotify is launching SongDNA, a new interactive feature built into the listening experience that maps the full creative network behind any track, from songwriters and producers to collaborators, samples, and influences. It is the kind of tool that makes music discovery feel like genuine exploration.