A bottle of red wine, a Friday night ritual, and a Mexican-born bassist living in Swindon. That is where “Wine Boy” began. I See Orange, the UK-based post-grunge power trio, have released their latest single and video, a surging alt-rock track that personifies a bottle of wine as a love interest and turns the metaphor into something genuinely compelling. Louder Than War calls it “a track that captures the band’s knack for balancing gritty rock textures with sharp melodic instincts.”
“Lyrically, ‘Wine Boy’ explores the feeling of being in love in a metaphorically non-sober state, intoxicated not just by another person, but by sensation, desire, and obsession,” says lead singer and bassist Giselle Medina, who moved from Sinaloa, Mexico to the U.K. in 2022. The concept grew from her own discovery of wine as a social drink, a ritual she called her Poets Fridays, and evolved into something far more vivid and emotionally charged.
The track itself delivers. Fuzzy guitars, layered harmonies, and infectious melodies collide with the kind of commercial instincts that separate bands who understand songs from bands who just understand volume. Medina, guitarist Cameron Hill, and drummer Charlie Hart have been sharpening this sound since forming in Swindon in 2022, and recent showcase appearances at New York’s New Colossus Festival and Austin’s SXSW have been turning heads well beyond their U.K. base.
The band’s trajectory is accelerating. Their single “Mental Rot,” supported by Seattle NPR flagship KEXP and the BBC, surpassed 353,000 YouTube views. “Doll Guts” made history as the first single released on London-based Japanese label JPU Records by a non-Japanese artist. Last week, the trio wrapped a recording session in Los Angeles with producer Phillip Broussard Jr., whose credits include Adele, Red Hot Chili Peppers, and System of a Down, assembling material for their debut album.
A debut record produced by Phillip Broussard Jr. with this much momentum behind it is worth watching closely.