Toronto has been paying attention to Casper TNG for years. Now the rest of the country is catching up. Universal Music Canada has officially signed the Toronto rapper alongside the Gold certification of his breakout single “The Market” featuring 100Bandplan, confirming what the numbers have been saying for months.
Those numbers are hard to ignore. “The Market” has surpassed 8 million global streams, climbed to number 61 on the Billboard Canadian Hot 100, and sits at number one as a TikTok Sound in Canada with over 58.9 million views. The official video has reached 2.5 million YouTube views after peaking at number one on the platform’s Trending chart. Playlist placements include Spotify’s Rap Life, Viral Hits, Hip-Hop Central, and Hot Hits Canada.
The record’s reach extends well beyond streaming. The campaign has included digital out-of-home placements at Sankofa Square and national broadcast integration through Raptors coverage. “The Market” has moved through cultural spaces the way only genuinely resonant records do.
“‘The Market’ has been stuck in my head since first listen,” said Julie Adam, President and CEO of Universal Music Canada. “After spending any time with Casper, it’s clear how seriously he approaches his craft and the artistic vision he’s building.”
Casper TNG spent over a decade building a loyal following in Toronto’s underground scene, growing up between Alexandra Park and Regent Park, and developing a style that pairs melodic, emotionally direct rap with dark atmospheric production. “The Market” comes from his 2025 EP ‘One Helluvalife’. The signing formalizes a relationship that has been developing since late 2025 and positions one of Canada’s most compelling new hip-hop voices for serious long-term growth.