Guitar Center has spent more than 60 years as the country’s leading musical instrument retailer. On April 9, the company takes a significant step into new territory. Resonate, Guitar Center Business Solutions’ inaugural industry expo, opens at Nashville’s Music City Center, a free one-day event built around the accelerating convergence of pro audio, commercial AV, control systems, and enterprise technology.
The event runs 10 a.m. to 6 p.m. CDT and targets a wide cross-section of the industry, including AV and IT leaders, integrators, consultants, studio owners, educators, venue operators, and decision-makers across corporate, healthcare, worship, hospitality, and live entertainment sectors. Hands-on demos and expert-led sessions cover networked audio, collaboration platforms, video and LED display, control and automation, and integrated distribution workflows. Platinum sponsors Shure, QSC, Logitech, DVS LED Systems, and Electro-Voice anchor the expo floor.
The programming goes beyond gear. Keynote speaker Micheal Burt, founder of The Greatness Factory and an international speaker and best-selling author, opens the day with a focus on leadership and performance, framing the human side of technology implementation. A Custom House Songwriter’s Round features Nashville hitmakers including Josh Phillips, the writer behind Cody Johnson’s 2025 ACM Song of the Year “Dirt Cheap,” and Brock Berryhill, a co-writer behind Jelly Roll’s 2025 ACM Album of the Year nomination.
“We created Resonate as systems are converging faster than organizations can adapt, and the industry needs clearer leadership around how everything connects,” said Curtis Heath, president of Guitar Center Business Solutions. Resonate is the public face of that leadership, and its Nashville location is no accident. The city represents exactly the kind of creative-meets-commercial intersection Guitar Center Business Solutions was built to serve. Registration is free and space is limited.