Multi-platinum pop artist Preston Pablo unveils the new pop anthem, “Selfish” out today via 31 East and Universal Music Canada, the country’s leading music company. The new track features Preston’s unequivocally smooth vocals layered through an addictive beat and dynamic soundscape. “Selfish” propels Preston further into his new era that embraces his creative artistry and undeniable charisma. Listen here.
On the new single, Preston notes: “This is one of those songs I’ve been trying to make for a long time. I’ve always loved bassline-driven records, and for a while I’ve been chasing my own version of that sound. At its core, ‘Selfish’ is a simple song. The production is stripped back, but everything is intentional the melody, the pocket, the swing of the drums. That’s what makes songs like this surprisingly hard to get right.”
At its core, “Selfish” is a song about confidence. It sounds like the feel of a luxury sports car, or tailored suit that fits just right. The foundation of the song is the infectious bassline that ties everything together with the perfect amount of attitude. The lyrics tell a story of someone with ‘main character energy.’ Someone who unapologetically knows what they want, and fixates until it becomes theirs.
“‘Selfish’ carries a confident, moody, almost cocky energy,” Preston continues, “It’s about wanting something or someone so deeply that nothing else really matters. It’s that moment where logic goes out the window and all that’s left is the end goal. The day we wrote it, it instantly became one of my favourites. That’s why I knew it had to be one of the first songs I released after taking some time away from music.”
“Selfish” features production by Keith “Ten4” Sorrells and Oscar Linnander. Sorrells notably co-wrote and co-produced on John Legend’s Grammy-winning album Bigger Love, while his Demi Lovato collab “I Love Me” hit #1 on Billboard Digital Song Sales, crossed 180M Spotify streams, and won a 2022 BMI Award for Most Performed Song of the Year. He also co-wrote and co-produced Lovato’s entire eighth studio album Holy Fvck. Linnander is a producer, songwriter, and multi-instrumantalist with credits including Charlotte Sands, Jessie Murph, Kehlani, Demi Lovato, and Jamie Fine among others.
“Selfish” arrives on the heels of the latest single, “Cause I Do,” his first new music of 2026. The two tracks are the first original releases from Preston since his 2024 debut EP Anywhere But Here, home to the viral hit “Dance Alone.”
Preston Pablo is best known for his chart-topping single “Flowers Need Rain,” which earned him the 2023 JUNO Award for Breakthrough Artist of the Year and was the #1 most Shazamed song of Summer 2022 in Canada. His follow-up smash “Dance Alone” cracked the Top 10 at Canadian radio across all formats and has since inspired over 450,000 user-generated TikTok videos, further cementing his reputation as one of Canada’s most compelling pop voices.
With “Selfish” Preston Pablo continues to take a confident step forward, offering a taste of the new sound and creative direction he’ll continue to unveil throughout 2026.