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How to Make Money on YouTube as a Musician

Eric Alper
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How to Make Money on YouTube as a Musician

YouTube is the largest music platform in the world by total listening hours, and most musicians are leaving serious money on the table by treating it purely as a promotional afterthought. Upload a video, hope for streams, move on. That’s not a strategy. That’s busking with the case closed.

The good news is that YouTube offers more ways for musicians to earn than almost any other platform. The even better news is that most of your competition hasn’t figured this out yet. Here’s how to actually make it work.

Step One: Join the YouTube Partner Program

Everything starts here. To unlock monetization, you need to join the YouTube Partner Program, which requires 1,000 subscribers and 4,000 watch hours in the past year, or 10 million Shorts views in 90 days, plus a linked AdSense account. Once you’re in, the platform opens up. You can earn through standard ad placements on videos, and YouTube Premium allows you to earn additional money based on your channel’s watch time. It’s not going to make you rich overnight, but it’s the foundation everything else is built on.

Content ID: The Passive Income Play

This is where things get genuinely interesting for musicians, and where most artists aren’t paying enough attention. When someone else uses your music in their video, you can choose to monetize it, meaning ads run on their video and you collect the revenue. This is where significant money hides.

Using a service like TuneCore or CD Baby to register your music with YouTube’s Content ID system means that when someone uses your track, you can claim revenue from their video. Your music gets used in someone’s travel vlog, wedding highlight, or gaming montage and you earn from it without lifting a finger. These are called User-Generated Content videos, and they can lead to legitimate payouts without you having to do anything. Easy money is not a phrase that gets thrown around much in the music business. This comes close.

Go Live and Turn Fans Into Supporters

Live streaming is one of the most underused tools in a musician’s YouTube arsenal. Super Chats allow viewers to pay to pin their messages to the top of chat, and for high-energy streams this can snowball into thousands of dollars. Channel memberships give members badges, emotes, and exclusive perks, while the Merch Shelf integration makes live streams the perfect moment to push limited merchandise drops.

The key is consistency. Weekly streamers massively outperform creators who go live once a month, and Super Chat income is a function of how regularly you show up. A live album listening party, a behind-the-scenes writing session, a Q&A before a tour — all of these are reasons to go live, and all of them can generate direct income from fans who want to support you in real time.

Channel Memberships: Your Inner Circle

Think of channel memberships as a lightweight version of Patreon, built directly into YouTube. Offer tiered access to exclusive content, early releases, acoustic sessions, or even just a monthly live stream that only members can attend. Once you’re in the Partner Program, you gain access to memberships, and the key is to mention it during streams, pin a join message in chat, and showcase exclusive member content to tempt free viewers to upgrade. A few hundred loyal paying members adds up to real, recurring income every single month.

Merchandise: Sell While You Sleep

For eligible channels, YouTube provides a Merch Shelf directly below your videos and live streams, integrating with approved merchandise retailers and streamlining the purchase journey for viewers. The placement is everything here. A fan who has just watched your new video and is already in a generous mood sees your hoodie right there, one click away. That’s a sale that would never have happened otherwise. Keep the shelf fresh, mention it on camera, and run limited drops around new releases or tours.

Brand Deals and Sponsorship

Once your channel has a real audience, brands will come looking. Guitar companies, music software, headphone brands, streaming services, even non-music companies who want to reach a music-loving demographic. Direct sponsorships involve partnering with companies to promote their products in exchange for a fee, free products, or both, and they often provide a higher per-engagement payout than other monetization methods. Don’t wait to be approached. Make a media kit, know your numbers, and pitch brands whose products you actually use. Authenticity is the whole ballgame here.

Teach What You Know

YouTube is an amazing place for any musician to teach their skills to others and make money by doing so. Tutorials, gear reviews, songwriting breakdowns, music theory explainers — these videos have long shelf lives, strong search traffic, and attract exactly the kind of engaged audience that will follow you from YouTube to your merch store, your Bandcamp page, and your live shows. If you can play it, you can teach it. If you can teach it, YouTube will reward you for it.

The Big Picture

Artists earn money on YouTube through ad revenue from the Partner Program, Content ID claims on fan-made and third-party videos, and streaming royalties from YouTube Music. Combined, these can generate more total revenue than Spotify for artists who invest in video.

The musicians who win on YouTube are not necessarily the ones with the most talent or the biggest budgets. They’re the ones who show up consistently, diversify their income streams, and treat the platform like the serious business opportunity it actually is. The trick is to maintain consistency and build a dedicated audience, and then let all these tools work together. Ad revenue feeds Content ID feeds memberships feeds merch feeds live streams. Each one makes the others stronger.

Your music deserves to be heard. It also deserves to pay you. YouTube, used properly, can do both.

A Musical Walking Tour of Belfast

Eric Alper
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A Musical Walking Tour of Belfast

Belfast is hosting Fleadh Cheoil na hÉireann for the very first time this August, and there is no better moment to think about the music that has always lived in this city’s bones. From Sunday August 2 to Sunday August 9, 2026, Belfast will transform into a vibrant carnival of sound, colour, culture and craic, with pub sessions, street performances, céilí bands and All-Ireland competitions filling every corner of Ireland’s only UNESCO City of Music. Belfast has been telling its story through song for centuries. The Fleadh simply gives the whole world a reason to finally listen.

So lace up your shoes. Here is your musical walking tour of one of the most sonically rich cities on earth.

Start at Ulster Hall

The beautifully restored Ulster Hall is the natural starting point — home to the Ulster Orchestra and also the venue where Led Zeppelin premiered “Stairway to Heaven” to the world in 1971. Stand outside and let that sink in for a moment. One of the most famous songs ever written was first heard right here. The building has been at the centre of Belfast’s concert life for over 150 years and it still earns its place on any musical itinerary.

The Site of the Maritime Hotel

A short walk away sits the site of the Maritime Hotel, and this one matters enormously. It was here that Van Morrison and Them made their debut in 1964. The hotel is gone but the moment is not. A teenage Van Morrison, born in East Belfast, stepping onto a stage for the first time and beginning one of the most remarkable careers in the history of popular music. Worth a pause.

Good Vibrations, Great Victoria Street

Head to 102 Great Victoria Street and stand on one of the most important patches of pavement in punk history. Terri Hooley opened his record store Good Vibrations on the most bombed-out half mile in Europe, right in the midst of The Troubles, and it became the centre point for a burgeoning underground music culture in Belfast and across Northern Ireland. Hooley took “Teenage Kicks” to London, left a copy with BBC DJ John Peel on a Friday, and by Monday night Peel had played it twice — unheard of at the BBC. The Undertones signed an American record deal within the week. The shop may be gone but the legend is very much intact.

Kelly’s Cellars

Duck into Bank Square and find Kelly’s Cellars, one of Belfast’s oldest pubs and a cornerstone of the city’s traditional music scene for centuries. The Cathedral Quarter on a Saturday afternoon is packed with good craic, free-flowing beer, and a remarkable number of cover artists, but Kelly’s Cellars is where you come for the real thing — the kind of traditional session that has been happening in this city long before anyone thought to put a name on it. During Fleadh week, this whole area will be transformed. Come early, stay late.

The Duke of York and Commercial Court

Wander into Commercial Court, one of Belfast’s most historic cobbled alleyways, and find the Duke of York. The Cathedral Quarter’s maze of graffiti-splashed lanes and warehouses have always been the heartbeat of Belfast’s live music scene, and this corner of it has a particular energy that is hard to explain and impossible to fake. The walls here have absorbed decades of music, argument, and celebration.

Hyndford Street, East Belfast

Hop over to East Belfast for Van Morrison country. His childhood home at 125 Hyndford Street is a recurring address in his work, featuring in songs like “On Hyndford Street” and “Madame George.” It’s an ordinary terrace that became extraordinary through music — exactly the kind of landmark Belfast does better than anywhere else. Be respectful, it’s residential. A quick look and a quiet moment is all you need.

Cyprus Avenue

A short walk from Hyndford Street brings you to Cyprus Avenue, and it is everything the song promises. The avenue is lined with mansions, just as Van Morrison describes, and in 2015 he came back to play an open-air show there on his 70th birthday, with thousands gathering in the tree-lined street to watch. Queue up “Cyprus Avenue” on your phone, plug in your earphones, and walk the length of it. Dorky? Absolutely. Perfect? Without question.

Orangefield Park

Orangefield is the park that inspired one of Van Morrison’s most gorgeous and romantic songs on “Avalon Sunset,” and it remains a quiet, beautiful stretch of green that feels almost untouched by time. This is what he was writing about, the bucolic East Belfast of his youth, the place he kept returning to in song even when he was on the other side of the world.

The Oh Yeah Music Centre, Cathedral Quarter

End your tour where every good Belfast music journey should end. The Oh Yeah Music Centre is a former bonded whiskey warehouse in the heart of the Cathedral Quarter, founded to support young musicians and now home to rehearsal rooms, performance space, a café, and the NI Music Exhibition. The exhibition features memorabilia from Northern Ireland musicians including Snow Patrol, Van Morrison, and Stiff Little Fingers, and on selected tours you might even catch a live performance from a rising local act. As Snow Patrol’s Gary Lightbody put it when the centre opened, “What is needed is a nexus to focus musical energy into and to unite the Belfast music scene in a way that has been elusive until now.”

That nexus exists. You just walked through it.

Belfast has always made music that punched far above its weight, from Van Morrison’s East Belfast streets to the punk clubs of the Troubles years to the céilí bands that never stopped playing through all of it. The Fleadh this August isn’t a beginning. It’s a celebration of something that was always here. The city just finally has the whole world’s attention. Now is the perfect time to visit.

Fleadh Cheoil na hÉireann takes place in Belfast, August 2–9, 2026. For more information visit fleadhcheoil.ie, visitbelfast.com, and discovernorthernireland.com.

Synthet’s “The History of Iconic Sounds” Is a Deep Dive Into the Audio DNA of Internet Culture

Eric Alper
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0
Synthet’s “The History of Iconic Sounds” Is a Deep Dive Into the Audio DNA of Internet Culture

Synthet’s “The History of Iconic Sounds” is the kind of video that stops your scroll and doesn’t let go, tracing the origins of sounds so embedded in internet and pop culture that most people never stopped to ask where they came from, covering everything from the “Fahh” and the Sad Trombone to the Air Horn, the Vine Boom, the “Yeah Boi,” and the Kill Bill-sourced rizz sound, all synced to an original musical arrangement that keeps the whole thing locked to the beat from start to finish.

Indie Week 2026 Brings the Independent Music Industry to New York for Four Days of Big Conversations

Eric Alper
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0
Indie Week 2026 Brings the Independent Music Industry to New York for Four Days of Big Conversations

The Foundation for Independent Music has revealed the full programming lineup for Indie Week 2026, and the 18th annual edition runs June 8-11 at the InterContinental New York Times Square. This is the premier gathering for the independent music community, and this year’s speaker roster reflects how much is at stake for the indie sector right now.

New additions include a featured conversation between Nat Zilkha, Co-Founder and Executive Chairman of Firebird Music Holdings, and Jason Peterson, CEO of GoDigital Music Group, focused on new business models for indie labels. A2IM CEO Ian Harrison joins Luminate CEO Rob Jonas for a fireside chat, adding to previously announced keynotes featuring Concord Label Group’s Tom Becci, copyright attorney and Register of Copyrights Shira Perlmutter, Merlin CEO Charlie Lexton, and Steven Victor of Victor Victor Worldwide.

The programming goes well beyond panels. The Spotify for Artists Masterclass, workshops from ONErpm, Chartmetric, Musixmatch, ElevenLabs, SoundExchange, and more, plus IndieVest ’26 connecting the financial investment sector directly with the independent music community, and a Music Innovation Showcase spotlighting groundbreaking companies all fill out the schedule.

Live podcast recordings with Jay Gilbert’s Your Morning Coffee Podcast and Ari Herstand’s The New Music Business round out the content programming, alongside community events, happy hours, after parties, and activations from partners including Bandcamp, TuneCore, SoundCloud, Billboard, Amazon, and Secretly Distribution.

Context worth noting: Billboard identified the independent music label sector as accounting for 44.15% of the US recorded-music industry in the first quarter of 2026. The conversations happening at Indie Week reflect that scale.

Tickets are available now. Full schedule at the Indie Week website.

Flea and Thom Yorke Turned KOKO London Into a Soul and Funk Party Nobody Saw Coming

Eric Alper
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Flea and Thom Yorke Turned KOKO London Into a Soul and Funk Party Nobody Saw Coming

Flea brought his Honora Band to KOKO in London on May 26, and Thom Yorke showed up to make it a night worth talking about, joining the set for performances of “Traffic Light” and a euphoric run through Marvin Gaye’s “Got to Give It Up” that had the crowd dancing and the internet paying attention the next morning. The collaboration draws on a deep and ongoing creative friendship: Flea and Yorke were both part of Atoms for Peace, the supergroup that also included Nigel Godrich and Joey Waronker, who briefly reunited in 2018, and the two later connected on “Daily Battles” for Edward Norton’s film ‘Motherless Brooklyn.’ Watching them share a stage in an intimate London venue, loose and joyful, is a reminder of what happens when genuinely great musicians play for the love of it.

Electronic Pioneer What So Not Returns With Cinematic New Single “EVEREST” Featuring Alina Pash

Eric Alper
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Electronic Pioneer What So Not Returns With Cinematic New Single “EVEREST” Featuring Alina Pash

What So Not has a new single arriving Friday, and it signals something significant. “EVEREST,” featuring Alina Pash, is the first release from his forthcoming EP ‘I SAW A TRAP DJ AND IT CHANGED MY BIO CHEMISTRY,’ and it reconnects with the cinematic, emotionally immersive sound that made him a defining force in the global rise of trap and future bass music during the 2010s.

The track doesn’t chase nostalgia. “EVEREST” takes the expansive, melodic tension of that era and pushes it through a decade of artistic evolution, with intricate sound design and cinematic scale anchored by a striking vocal performance from Alina Pash. It’s the sound that reshaped electronic music culture, filtered through everything What So Not has learned since.

That early chapter included pivotal collaborative work with Flume, a creative partnership that helped define an entire moment in electronic music. The new EP suggests What So Not is ready to define another one.

“EVEREST” featuring Alina Pash drops Friday, May 29.

John PayCheck and Struggle Jennings Unite Two Outlaw Legacies on “Sons Of The Spark”

Eric Alper
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John PayCheck and Struggle Jennings Unite Two Outlaw Legacies on “Sons Of The Spark”

Two names. Two legacies. One track that landed 20,000 streams in its first week without a major label or corporate radio behind it. John PayCheck and Struggle Jennings have released “Sons Of The Spark,” and the official studio music video premieres May 29 on PayCheck’s YouTube channel. Listen here.

The collaboration pairs the son of outlaw country icon Johnny PayCheck with the grandson of Waylon Jennings and Jessi Colter, 2 independent artists carrying recognizable bloodlines while building careers entirely on their own terms. The track blends traditional country roots with Southern rap and Americana crossover energy, and it sounds exactly like the sum of those parts.

PayCheck puts it directly: “We have a lot more in common than some might think: growing up wasn’t easy for us, we both had our own demons to deal with, and we learned some hard family lessons.” The song, written by both artists and recorded at Gnome Studios with producer Bill McDermott (George Strait, Tim McGraw, Brad Paisley), centers on legacy, expectation, and carving a path beyond the shadow of legendary names.

Jennings brings serious independent credibility to the pairing. He holds an RIAA Gold certification for his collaboration with Jelly Roll on “Fall In The Fall,” and scored a Billboard number one and Gold certification for “God We Need You Now.” Since his release from prison in 2016, he’s built a devoted following on music rooted in raw honesty, survival, and redemption.

PayCheck’s own momentum is real and growing. His second album earned Grammy consideration in 2025, landing among a limited field of 45 releases in its category. Forbes profiled him, American Songwriter premiered his “Honky-Tonk Blackout” video, and Cowboys & Indians spotlighted “Foolish Ways.” His debut single “Lone Stars” charted on MusicRow, and he’s a CMA of Texas Jim & Mona Boles Legacy Award recipient.

“Sons Of The Spark” is out now via HorseBite Entertainment. The Better Plan Tour runs through November across more than 30 dates.

2026 Better Plan Tour Dates:

Thu May 29 – Bisbee, AZ – Bisbee Grand Hotel

Thu Jun 4 – Pomona, CA – The Cathedral

Fri Jun 5 – Salt Lake City, UT – Aces High Saloon

Sat Jun 6 – Horseshoe Bend, ID – Locking Horns Riverside Restaurant

Sun Jun 7 – Lewiston, ID – Boomers Garden

Wed Jun 11 – Kansas City, MO – Knuckleheads

Thu Jun 19 – Houston, TX – The Continental Club

Sat Jun 20 – Burleson, TX – Hoots Hall

Wed Jun 24 – Millersburg, OH – Amish County Theater

Sat Jun 27 – New Castle, DE – Shriners Hospital Benefit

Sun Jun 28 – Shepherdstown, WV – Opera House LIVE

Fri Jul 3 – Levelland, TX – The Wallace Theatre

Sat Jul 11 – Cordele, GA – Lake Blackshear Resort & Golf Club

Thu Jul 16 – Cleveland, TX – Texan Theater

Fri Jul 17 – Marble Falls, TX – Brass Hall

Sat Jul 18 – Whitehorse, TX – Blackhawk Creek Grill

Fri Aug 8 – Cortland, NY – Cortland Country Music Park Campground

Fri Aug 15 – Spearfish, SD – Crow Peak Brewing Company

Thu Aug 20 – Lawrence, KS – Bottleneck

Fri Aug 21 – Yorkville, NY – The Law Office Pub

Sun Aug 23 – Sauk Rapids, MN – Rollie’s

Thu Aug 28 – Denham Springs, LA – Southern Rhythm Venue & Entertainment

Sun Aug 31 – Lexington, KY – WoodSongs at Scottish Rite Hall

Sat Sep 17 – Sioux Falls, SD – Bigs Bar

Thu Sep 18 – Davenport, IA – Rhythm City Casino Resort

Fri Sep 19 – Riverside, IA – Riverside Casino & Golf Resort

Wed Sep 24 – Coltons Point, MD – Potomac Gardens

Fri Sep 26 – Hagerstown, MD – Hub City Vinyl

Sat Sep 27 – Beacon, NY – Howland Cultural Center

Sat Oct 17 – Beaumont, TX – Soggy Bottom Saloon

Fri Nov 7 – Bandera, TX – 11th St. Cowboy Bar

George Strait and Lainey Wilson Join Alan Jackson’s Star-Studded Farewell at Nissan Stadium

Eric Alper
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George Strait and Lainey Wilson Join Alan Jackson’s Star-Studded Farewell at Nissan Stadium

The lineup for Alan Jackson’s final full-length concert just got considerably bigger. George Strait and Lainey Wilson have joined the sold-out June 27 farewell show at Nashville’s Nissan Stadium, adding two of country music’s most essential figures to an already stacked all-star celebration.

Strait, the uncontested King of Country Music with over 100 million RIAA certifications and more than 60 major industry awards, has a decades-long history with Jackson. The 2 Country Music Hall of Fame members have recorded together, toured together, and shared some of the most memorable moments in CMA Awards history, including a stunning duet of “He Stopped Loving Her Today” following the passing of George Jones in 2013, and a medley of “Remember When” and “Troubadour” at the CMA’s 50th anniversary.

Wilson, the reigning CMA Entertainer of the Year, brings her own deep connection to Jackson’s catalog. She performed “Chasin’ That Neon Rainbow” when Jackson received the Willie Nelson Lifetime Achievement Award at the 2022 CMA Awards, then joined an all-star rendition of “Don’t Rock the Jukebox” alongside him on that same stage.

They join a previously announced lineup that includes Luke Bryan, Eric Church, Luke Combs, Riley Green, Cody Johnson, Miranda Lambert, Little Big Town, Jake Owen, Jon Pardi, Thomas Rhett, Carrie Underwood, and Lee Ann Womack.

Jackson’s career numbers are staggering: nearly 60 million albums sold worldwide, 35 number ones including 26 Billboard chart-toppers, and more than 150 major industry awards. His Last Call: One More for the Road tour played to sellout and capacity crowds over 4 years before arriving at this finale.

For every ticket sold, $1 goes to the CMT Research Foundation, funding research into Charcot-Marie-Tooth disease, matched by $2 from a generous donor. Complete show information is at alanjackson.com.

Platinum Country Hitmaker Hunter Hayes Extends “The Evergreen Tour” West and Midwest

Eric Alper
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Platinum Country Hitmaker Hunter Hayes Extends “The Evergreen Tour” West and Midwest

Hunter Hayes has added 12 new dates to “The Evergreen Tour,” pushing the run through the Midwest and West Coast this summer and fall. The platinum-selling Louisiana-born singer-songwriter and multi-instrumentalist opens the extended leg July 31 at TJ’s Corral in Minden, Nevada and wraps October 3 at Barnato in Omaha, Nebraska.

The new dates hit San Francisco, San Diego, Los Angeles, Anaheim, Salt Lake City, Denver, Colorado Springs, Boise, and two Montana stops, a routing that fills out a tour already building momentum from its spring run.

Hayes carries serious catalog into these rooms. More than 3 billion global on-demand streams, 7 singles certified Gold, and a 10x Platinum certification speak to a fanbase that has followed him from arena support slots with Taylor Swift and Carrie Underwood through to his own sold-out headline runs across the US, Canada, Europe, and Asia.

The new dates also follow a busy CMA Fest week, with Hayes performing at Billboard Country Live on June 4 and hosting Greenhouse events on June 5 and 6.

General on-sale begins May 29 at 10 AM local time.

“The Evergreen Tour” Dates:

Thu Jul 31 – Minden, NV – TJ’s Corral

Sun Aug 2 – Boise, ID – Treefort Music Hall

Wed Aug 6 – San Francisco, CA – August Hall

Sun Aug 10 – Great Falls, MT – The Newberry

Wed Aug 13 – Livingston, MT – Pine Creek Lodge

Wed Sep 24 – San Diego, CA – The Observatory

Thu Sep 25 – Los Angeles, CA – Pacific Electric

Fri Sep 26 – Anaheim, CA – House of Blues Anaheim

Mon Sep 29 – Salt Lake City, UT – The Depot

Thu Oct 1 – Colorado Springs, CO – Phil Long Music Hall

Fri Oct 2 – Denver, CO – The Summit

Sat Oct 3 – Omaha, NE – Barnato

6LACK Celebrates a Decade of Music With a Global Tour and New Album ‘Love Is The New Gangsta’

Eric Alper
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0
6LACK Celebrates a Decade of Music With a Global Tour and New Album ‘Love Is The New Gangsta’

Ten years in, 6LACK has a new album out and a global tour to match. The multi-platinum, 5x Grammy-nominated Atlanta artist released ‘Love Is The New Gangsta’ last week to critical praise from Rolling Stone, FADER, Spin, and the Associated Press, and now he’s taking the full catalog on the road for the “10 Years of 6LACK Tour.”

The Live Nation-produced run spans Europe, the UK, and North America, opening September 8 in Oslo at Sentrum Scene and closing December 11 at The Fillmore Minneapolis. It’s a sprawling, 44-date commitment that covers Oslo, Stockholm, Copenhagen, Berlin, Paris, London, Dublin, and Manchester before crossing into North America for stops in Portland, Los Angeles, Denver, Dallas, Atlanta, New Orleans, Philadelphia, Boston, Chicago, Toronto, Ottawa, and Brooklyn.

‘Love Is The New Gangsta’ is built around self-exploration, vulnerability, and radical honesty, with 6LACK examining love, identity, fatherhood, and growth across the record. Collaborators include Young Thug, 2 Chainz, Leon Thomas, and AZ Chike, a lineup that speaks to the breadth of his creative reach.

The tour draws on a decade of catalog, from ‘FREE 6LACK’ and ‘East Atlanta Love Letter’ through ‘Since I Have A Lover’ and the new album. Johnny Venus supports across Europe and the UK, with Eem Triplin joining for the North American leg.

Artist presales are live now. General on-sale begins Friday, May 29 at 12 PM local time at 6lack.com/tour VIP packages are available.

“10 Years of 6LACK Tour” Dates:

Europe

Tue Sep 8 – Oslo, Norway – Sentrum Scene

Wed Sep 9 – Stockholm, Sweden – Fållan

Thu Sep 10 – Copenhagen, Denmark – VEGA

Sat Sep 12 – Warsaw, Poland – Stodoła

Sun Sep 13 – Berlin, Germany – Huxleys Neue Welt

Wed Sep 16 – Cologne, Germany – Carlswerk Victoria

Thu Sep 17 – Tilburg, Netherlands – 013 Poppodium

Sat Sep 19 – Frankfurt, Germany – ZOOM

Sun Sep 20 – Zurich, Switzerland – Komplex 457

Tue Sep 22 – Brussels, Belgium – Ancienne Belgique

Wed Sep 23 – Paris, France – Élysée Montmartre

UK & Ireland

Fri Sep 25 – Bristol, UK – O2 Academy Bristol

Sun Sep 27 – Manchester, UK – Manchester Academy

Tue Sep 29 – Dublin, Ireland – 3Olympia Theatre

Thu Oct 1 – London, UK – O2 Academy Brixton

Fri Oct 2 – Birmingham, UK – O2 Academy Birmingham

North America

Wed Oct 21 – Portland, OR – McMenamins Crystal Ballroom

Sat Oct 24 – Sacramento, CA – Ace of Spades

Tue Oct 27 – San Francisco, CA – The Masonic

Fri Oct 30 – Las Vegas, NV – Brooklyn Bowl

Sat Oct 31 – San Diego, CA – SOMA

Sun Nov 1 – Anaheim, CA – House of Blues

Tue Nov 3 – Los Angeles, CA – Hollywood Palladium

Thu Nov 5 – Phoenix, AZ – The Van Buren

Sat Nov 7 – Denver, CO – Fillmore Auditorium

Mon Nov 9 – Austin, TX – Stubb’s Waller Creek Amphitheater

Tue Nov 10 – Dallas, TX – South Side Ballroom

Wed Nov 11 – Houston, TX – Bayou Music Center

Fri Nov 13 – New Orleans, LA – The Fillmore New Orleans

Sun Nov 15 – Atlanta, GA – Coca-Cola Roxy

Wed Nov 18 – Ft. Lauderdale, FL – War Memorial Auditorium

Thu Nov 19 – Orlando, FL – House of Blues

Sat Nov 21 – Charlotte, NC – The Fillmore Charlotte

Sun Nov 22 – Raleigh, NC – The Ritz

Tue Nov 24 – Virginia Beach, VA – The Dome by Rutter Mills

Fri Nov 27 – Philadelphia, PA – The Fillmore Philadelphia

Sat Nov 28 – Silver Spring, MD – The Fillmore Silver Spring

Tue Dec 1 – Boston, MA – Citizens House of Blues

Thu Dec 3 – Chicago, IL – Aragon Ballroom

Fri Dec 4 – Toronto, ON – HISTORY

Sun Dec 6 – Ottawa, ON – HISTORY

Mon Dec 7 – Brooklyn, NY – Brooklyn Paramount

Wed Dec 9 – Detroit, MI – The Fillmore Detroit

Fri Dec 11 – Minneapolis, MN – The Fillmore Minneapolis

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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