SiriusXM Media Canada has officially inked an exclusive advertising and sponsorship sales partnership with Footy Prime The Podcast, Canada’s top-rated soccer podcast. Hosted by an elite team of national broadcasters and former players—including James Sharman, Craig Forrest, and Amy Walsh—the show has become the definitive voice for unfiltered soccer analysis and cultural conversation in the country. This collaboration arrives at a pivotal moment for Canadian soccer as the nation prepares to co-host the 2026 FIFA World Cup, providing brands with a unique opportunity to engage with a rapidly growing and passionate fan base. By integrating Footy Prime into its premium podcast network, SiriusXM aims to leverage the show’s credibility and humor to deliver high-impact results for advertisers during the most significant era in Canadian soccer history.
As the exclusive sales partner, SiriusXM Media will offer brands specialized in-podcast integrations and data-driven advertising solutions across its extensive cross-platform network. VP General Manager Jon Hales highlighted the partnership as a reflection of the surging demand for high-quality sports content, noting that Footy Prime’s deep fan connection makes it an ideal vehicle for brands looking to capitalize on World Cup momentum. Host James Sharman expressed excitement about utilizing SiriusXM’s vast resources to expand the show’s reach and provide comprehensive coverage of the global game. With this alliance, SiriusXM continues to solidify its position as Canada’s leading destination for premium audio storytelling, bridging the gap between homegrown Canadian voices and a massive coast-to-coast audience.

