This is the top of the FIRST EVER brand film created with OpenAI Sora technology. It depicts a young Charles Lazarus, founder of Toys”R”Us and creator of Geoffrey the Giraffe, dreaming of a magical place that will change toy stores forever.
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
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