Spotify’s Indigenous Takeover playlist is getting a powerful new voice this month: Shub, a proud member of the Six Nations of the Grand River and a groundbreaking force in Canada’s electronic music scene. As the May ambassador, Shub brings more than just beats—he brings vision, history, and serious momentum.
With over 36,000 monthly listeners and more than one million streams on his hit track “Indomitable”, Shub has long been one to watch. A former member of A Tribe Called Red, he has carved out a distinct sound through his signature Powwow-step style—a blend of traditional Indigenous rhythms and voices with modern electronic production. His music speaks to both heritage and innovation, making dancefloors move while honouring cultural roots.
This month’s Indigenous Takeover playlist features a collection of Shub’s handpicked tracks from other Indigenous artists helping shape Canada’s ever-evolving soundscape.
Shub’s spotlight in this campaign marks more than a personal milestone—it’s a celebration of Indigenous excellence in contemporary music. To explore the full playlist and feel the energy for yourself, visit Spotify’s Indigenous Takeover.