Globally, Asian and Pacific Islander (API) artists, creators, and authors continue to make their presence felt with exciting new musical styles and genres, sharp cultural commentaries, and narratives that offer a window into the diverse experiences that shape their perspectives.
Throughout May, Spotify is celebrating Asian and Pacific Islander Heritage Month by spotlighting API voices around the world. Whether you’re on your desktop or mobile, their Asian and Pacific Islander Heritage Month hub is your go-to spot for all the great stuff they’ve got lined up, including brand-new Spotify Singles and refreshed playlists, as well as curated podcasts and audiobooks.
You know their playlists GLOW, Fresh Finds, Frequency, and EQUAL? They’re joining the celebration, too. Keep an eye out because some fantastic API artists will be sprinkled throughout these playlists and featured on playlist cover art all month long. And speaking of playlists, they’re highlighting some dedicated ones like Jasmine, K-Pop ON!, Gacha Pop, Desi Hits, and KALYE that are packed with the hottest sounds from API artists right now.
They’re also teaming up with indie star Japanese Breakfast—one of the earliest faces of their Jasmine playlist—for a takeover featuring the emerging API artists she’s most excited about right now. And if you’re in New York and LA, look for billboards spotlighting rising artists who have been featured on the playlist, including Luna Li, Snow Wife, Chance Emerson, Griff, grentperez, and Debbii Dawson.
There’s more than just music to discover this month. They’ve got a special shelf of audiobooks with all sorts of fiction and nonfiction that dive into different genres, themes, and experiences. From imagining the future to looking back at personal stories, there’s a whole range of styles and perspectives that they think will really inspire you and help you appreciate API heritage.
And for those who love a good story or chat, they’ve got a curated collection of buzzworthy podcasts from some of the freshest API voices out there today. Think shows like The Comment Section with Drew Afualo, Much to Discuss…!, and Rotten Mango Video.
Gold House Futures Accelerator returns with a new round of Spotify Singles
For the fourth year running, they’re collaborating with Gold House to create more opportunities for API music artists to gain exposure, mentorship, and performances. They’re hosting a Masterclass, connecting emerging artists with experienced industry leaders, organizing an artist showcase hosted by Live Nation, and offering playlist support on Gold Beats.
They’ve also invited the current crop of Gold House Futures Accelerator program artists to record new Spotify Singles.
Snow Wife puts her spin on Miley Cyrus’s “Rose Colored Lenses”:
Luna Li reimagines Imogen Heap’s “Headlock”:
Chance Emerson puts a fresh take on Noah Kahan’s “All My Love”: