To kick off this year’s Latin music journey, Toyota announced a year-long partnership with Colombian pop phenom, Ela Taubert, who recently released her highly acclaimed debut album ‘Preguntas A Las 11:11′. The dynamic collaboration aims to redefine the journey of music discovery for young fans while providing a genuine connection with Toyota’s commitment to supporting emerging artists on their road to success.
The vibrant partnership aims to engage with Toyota fans and provide them with opportunities to experience Ela Taubert’s melodic sounds, that mixes anglo pop with Latin, and gain access to her music throughout the year, including as the presenting sponsor of her much anticipated international tour, which coincides with the release of the album by the same name ‘Preguntas a las 11:11′, with U.S. tour stops to be announced soon.
“Our partnership with Ela Taubert is an exhilarating step forward in our commitment to innovation and cultural connection,” said Dedra DeLilli, vice president marketing communications, Toyota. “We are thrilled to be joining her on this blossoming musical path to bring an immersive music experience that resonates with the passions of the next generation.”
Most recently, Ela Taubert joined Toyota at the Sueños Music Festival, as the featured artist performing a special set at the Toyota Music Den (TMD), an intimate experiential space giving fans a front row seat to some of the most talented emerging artists. Held in Chicago, Illinois, other artists joining the lineup at the TMD included Latin boy band sensation, DND (Do Not Disturb) from Miami, California singer/songwriter Eddie Zuko, Venezuelan artist Kobi Cantillo, and DJs Gio Sandz, Chava and Latin EDM DJ and producer 2Deep.
Along with the music stage, the TMD space featured numerous fan activities, including vehicle activations – showcasing the Land Cruiser and Prius Prime plug-in – that bring music to life and include fan favorite giveaways.
Ela Taubert’s musical sounds will continue to be featured in other Toyota projects this year. She will appear on Sounds of the Road, presented by Toyota and SiriusXM, an exclusive performance and interview series featuring emerging and established artists. Her episode, launching later this year, will be in Spanish and the first time the series features a Latin artist.