Your live show is electric. The fans are hyped. Now it’s time to bring that energy to your merch table. Whether it’s vinyl, tees, patches, or posters, the right setup can turn casual listeners into superfans—and shoppers. Here are 10 fun, whimsical, and tried-and-true tips to help your merch sell like hotcakes at every gig.
1. Light It Up Like a Headliner
Use fairy lights, clip-on spotlights, or battery-powered LEDs to make your merch table shine—even in dimly lit venues. People naturally gravitate toward what’s glowing. Make it feel like a stage all its own.
2. Create a Menu, Not a Maze
Lay out your merch in an organized way with clear pricing. Use chalkboards, mini frames, or printed signs with big, readable fonts. When fans can see what’s available at a glance, they’re more likely to treat themselves.
3. Take Cards, Cash, and Crystals (Well, Maybe Just the First Two)
Make it easy for people to pay by accepting cards, Apple Pay, and cash. A portable card reader and some change in your pouch can go a long way. Convenience is half the sale.
4. Be Present, Not Just Setup
Hang out at your merch table before and after the show. Fans love saying hi, snapping selfies, or hearing the story behind a shirt design. Your presence is the best promotion.
5. Bundle Up for Bigger Sales
Offer small discounts when fans buy two or more items. “Shirt and CD for $30” or “Buy two pins, get one free” turns one sale into two or three. Everyone loves a deal with a beat.
6. Feature One Star Item
Pick one item to promote as your “limited edition” or “fan favourite” of the night. Highlight it with a sign or put it on a mini pedestal. Give people a reason to grab it while they can.
7. Pack a Portable Mirror
Selling hats, pins, or funky sunglasses? Bring a small mirror so fans can try things on. A quick look can be the nudge someone needs to fall in love with your merch—and themselves in it.
8. Customize the Table to Match Your Vibe
Use fabric backdrops, record crates, old suitcases, or hand-painted signage to make the table feel like you. It’s not just about selling things—it’s a pop-up world of your own design.
9. Shout Out the Merch Onstage
During your set, give your merch a moment in the spotlight. A quick, enthusiastic plug—especially with a joke or personal note—can send folks rushing over the second you say goodnight.
10. Keep It Fresh, Like Your Setlist
Switch up what you bring to each show. Rotating designs, seasonal exclusives, or venue-specific souvenirs keep returning fans excited. Your merch can grow with your music—and your audience.