Academy Award nominated and Grammy winning global sensation Ariana Grande expands her LOVENOTES fragrance collection with her newest scent, Plush Vanilla, launching exclusively with Sephora on July 31st. The launch of Plush Vanilla introduces a new chapter to the multihyphenate’s iconic LOVENOTES fragrance collection bringing in a new era of gourmand fragrance.
“The launch of the LOVENOTES fragrance collection was incredibly special to me and I was so excited to continue this story and deliver my next little love letter to my fans. I love this new chapter of the collection, the fragrance itself is so incredibly addictive and delicious, and I am so excited to have developed this as an exclusive for Sephora. It was such an honor to launch in Sephora and this next step is truly just so exciting and such an honor. This fragrance is so divine, and my favorite from the LOVENOTES collection I can’t wait for everyone to experience Plush Vanilla!”
After over a decade of unwavering success, Ariana Grande embarked on a strategic retail partnership with Sephora, expanding the brand into stores nationwide and Sephora.com in July 2024. The successful launch brought Ariana’s fragrance portfolio into one of the most influential, global beauty retailers and further expanded the brand’s visibility within the premium fragrance market. The upcoming, exclusive launch of Plush Vanilla marks the ongoing collaboration and commitment to building the Ariana Grande fragrance business together. ™
“The Plush Vanilla launch marks an exciting next step in our ongoing partnership with Sephora,” explains Noreen Dodge, Chief Marketing Officer and Chief Commercial Officer of LUXE Brands. “Their commitment to innovation and trend leadership within the fragrance category aligns perfectly with Ariana’s creative vision for the brand. We’re proud to bring this exclusive, new fragrance to life with a retail partner who shares our passion for building the brand in a way that resonates deeply with today’s consumer.”
“Launching Ariana Grande Fragrances at Sephora was a defining milestone for both the brand and our company, marking a new chapter of growth,” said Tony Bajaj, Chief Executive Officer of LUXE Brands. “We’re incredibly proud of what this partnership represents and the momentum it continues to build.”
LOVENOTES Plush Vanilla, created by DSM-Firmenich’s Clement Gavarry, is a light, silky vanilla that flows effortlessly, like layers of soft silk. Wrapped with creamy sandalwood, warm amber, and cashmere woods, the effect is a delicate, playful, modern vanilla that is addictive and alluring.
The iconic LOVENOTES bottle has been reimagined with a whimsical design in a vibrant, lavender color featuring miniature floating hearts that bring the collection to life. The striking campaign image of Ariana is featured on the carton as a bold evolution to the design.