This promotional calendar outlines a structured 10-week rollout for an album release. It follows standard industry practices, blending social campaigns, press, DSP pitching, and fan activations. Each week builds momentum, ensuring the singles, pre-order, and album launch maximize impact.
8 Weeks Out
Goal: Lay foundation, tease era, build anticipation.
- Launch social teaser campaign (cryptic visuals, lyric snippets, emojis).
- Announce era branding (new logo, color scheme, profile images).
- Open fan community channels (Discord/Telegram, mailing list sign-up).
- Begin behind-the-scenes content drip (studio clips, cover art hints).
- Send press save-the-date emails for October/November press cycles.
- Coordinate playlist pitching strategy with distributor.
- Brainstorm merch concepts tied to album theme.
- Secure influencer/TikTok partners for rollout.
7 Weeks Out
Goal: Warm up fans & industry, build pre-buzz.
- Drop teaser video #1 (5–10 sec clip with release date hints).
- Confirm press exclusives/interviews with outlets.
- Soft-launch fan pre-save incentives (raffle, merch discount, meet & greet).
- Seed fan theories on socials (cryptic tracklist symbols).
- Begin organic influencer buzz (sending mystery boxes).
- Lock in radio promo dates for singles.
- Announce early merch capsule (limited poster/tee).
- Test TikTok/Reels snippet reactions with audience.
6 Weeks Out
Goal: Tease lead single, activate fanbase.
- Drop cover art teaser (blurred/partial reveal).
- Share song title reveal for first single.
- Launch pre-save countdown content across socials.
- Push press feature interviews (artist journey, album story).
- Start Spotify Canvas/Apple Motion assets prep.
- Release short-form behind-the-scenes vlog.
- Confirm playlist pitching submissions with DSP reps.
- Pitch to blogs/podcasts for single premiere.
5 Weeks Out
Goal: Build urgency & expand audience reach.
- Release teaser video #2 with audio snippet of single.
- Announce fan contest (cover art recreations, TikTok challenge).
- Distribute press kit to journalists (bio, photos, teaser).
- Drop countdown story filters/stickers on socials.
- Secure YouTube premiere slot for single video.
- Partner with brand for giveaway (headphones, streaming service).
- Confirm sync pitching opportunities.
- Reveal exclusive merch preorder item tied to single.
4 Weeks Out
Goal: Intensify single buzz, broaden PR push.
- Share tracklist teaser graphic (blurred titles).
- Launch fan referral challenge (share pre-save, win prize).
- Drop snippet across TikTok/Reels/Shorts with hashtag challenge.
- Roll out exclusive press interview/video feature.
- Finalize radio/podcast drops for launch week.
- Tease music video stills or behind-the-scenes shots.
- Seed influencer posts with lyric captions.
- Launch countdown clock on website.
3 Weeks Out
🔥 Key Milestone: First Single Pre-save Campaign Begins
- Launch official pre-save link with incentives (raffle, fan shoutouts).
- Drop visualizer/teaser art for single.
- Announce official release date for first single.
- Launch TikTok challenge preview.
- Pitch single to editorial playlists (Pop Rising, New Music Friday).
- Seed exclusive press story with high-profile outlet.
- Continue merch capsule rollout (signed CDs, vinyl pre-order).
- Host live Q&A teasing first single.
2 Weeks Out
🔥 Key Milestone: First Single Launch
- Release first single on DSPs + YouTube premiere.
- Drop official music video same day.
- Push press coverage (interviews, reviews, playlist adds).
- Run TikTok influencer campaign to boost challenge.
- Schedule Instagram/TikTok Lives reacting to fan videos.
- Share fan content daily (covers, reactions).
- Push radio adds and DSP editorial pitching.
- Release exclusive bundle merch drop tied to single.
3 Weeks Before Album
Goal: Keep single momentum + tease album.
- Drop tracklist reveal with features/artists.
- Share behind-the-scenes making-of video for single.
- Pitch long-lead features to magazines/blogs.
- Continue influencer push around single.
- Announce album pre-order date.
- Share exclusive content with mailing list (demo snippet).
- Confirm late-night/TV booking for album week.
- Run fan remix contest for single.
2 Weeks Before Album
🔥 Key Milestone: Second Single Release + Album Pre-order
- Release second single on DSPs + video.
- Launch album pre-order campaign (vinyl, CD, bundles).
- Push press coverage (feature stories, exclusive premieres).
- Drop exclusive merch line tied to album theme.
- Launch fan street team campaign (poster downloads, digital banners).
- Continue TikTok/Instagram reels for single & album.
- Seed exclusive fan-first listening invites for album week.
- Roll out official album trailer video.
Album Release Week
🔥 Key Milestone: Album Launch
- Release daily countdown content on socials.
- Host album listening party livestream.
- Drop exclusive press features/reviews.
- Appear on radio & TV interviews.
- Push DSP homepage banners (secured via distributor).
- Share behind-the-scenes full mini-doc.
- Release fan-first early merch shipping.
- Confirm late-night TV performance with second single.
Album Release Day
- Album launches worldwide on DSPs and physical.
- Release third music video (focus track) same day.
- Push social media takeover (artist posts, label, fan accounts).
- Celebrate with fan activation event (pop-up shop, live set).
- Drop exclusive deluxe merch (vinyl variant, limited apparel).
- Run thank-you livestream + acoustic performance.
- Roll out user-generated fan takeover playlist.
- Push press cycle round two (reviews, album of the week features).
This rollout ensures a steady build from mystery and anticipation to high-impact singles and a major release moment. By combining social media buzz, press cycles, DSP partnerships, and fan activations, the campaign maximizes reach, drives conversions, and creates a cultural moment around the album launch.